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Kern Communications is an Internet marketing services company that will help your agency or company strategize, develop and deploy custom eMarketing solutions in the following areas:

Public Relations
Manage all aspects of media/press relations and publicity generation including press kit material development (both on and offline), campaign strategy and planning, press release composition and wire distribution, media pitches, full-scale outreach, interview coordination, editorial submissions/placements, content syndication, award identification and application, and speaking opportunity identification and coordination. Access select media placements here and select work samples here

Creative Copywriting
Copywriting and/or Copyediting of Web site content that is search engine optimized, and that for multimedia, sales/marketing/press kit collateral, press releases, and advertising in tones and styles consistent with client’s brand communications, and with an understanding of direct marketing and writing for a direct-response medium. Eagle-eye proofreading. Access select work samples here

Web Site Project Management
Kern Communications will oversee the development of your, or your client's, Internet, Intranet or Extranet site from end-to-end, including as-needed research and discovery, content, functionality and information architecture specifications, as well as overall development project and vendor management to ensure the Web site is built to spec, is error free, and is completed in accordance with the Company's expectations. RFP development and design firm selection/contract negotiation services are also provided as-needed

Program Development
Strategic B2B or B2C customer acquisition and retention program planning, content development, functional specification, marketing database strategy, and promotion

Interactive Initiatives
Strategy and design of online marketing programs such as online advertising (buy or sell), direct response email campaigns, seminars and events, contests and sweepstakes, referral and affiliate programs, Web-based market research, online press, investor, sales and/or marketing kit development, industry-appropriate site features and interactive tools, Intranets, Extranets, eCommerce evaluation and optimization recommendations

Lead Generation
Audience strategy and segmentation, list research and acquisition, electronic media buying, direct response campaign development, creative design or analysis, results analysis

Community Building
Develop programs that establish site "stickiness" and/or that reach your target audience on a periodic, on-going basis to increase visibility, site traffic, customer loyalty or enhance prospect relationships

Art Direction
Creative strategy and art direction/review for all eMarketing initiatives specified herein

Quality Assurance
Systematic proofreading, evaluation, and testing of Web site content, navigation and functionality to ensure errors and bugs are promptly identified, reported and fixed

Revenue Sourcing
Evaluation and identification of areas of your online property with inherent value that may generate secondary revenue, coordination of proprietary content syndication, media kit research and preparation, logo merchandise procurement

Competitive Intelligence
Evaluation of competitor Web site content, promotions, advertising concepts, news, events, announcements, specified product/service features and benefits and/or search engine/directory rankings to help you stay one-step ahead

Research
Advertising, public relations or other creative agency RFP development, selection and management assistance, identification of applicable industry trade shows and speaking opportunities

Search Engine Optimization
Complete Search Engine Marketing services including, but most certainly not limited to, critical keyword research, META data development or enhancement, manual top search engine submissions, specialized industry directory identification, compilation and manual submissions

Channel Support and Partner Programs
Developing online materials and/or direct marketing programs to procure and support distributors, VARs, retailers, and business partners

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