Reply-To: "Merilee:::Kern Communications" From: "Merilee:::Kern Communications" To: Subject: FORTUNE Magazine Ask Annie Date: Mon, 4 Aug 2008 13:31:27 -0700 MIME-Version: 1.0 Content-Type: multipart/related; type="multipart/alternative"; boundary="----=_NextPart_000_0BAB_01C8F636.65CB7A80" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.3138 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3198 This is a multi-part message in MIME format. ------=_NextPart_000_0BAB_01C8F636.65CB7A80 Content-Type: multipart/alternative; boundary="----=_NextPart_001_0BAC_01C8F636.65CB7A80" ------=_NextPart_001_0BAC_01C8F636.65CB7A80 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://money.cnn.com/2008/07/31/news/economy/career.coach.fortune/index.h= tm?postversion=3D2008080110=20 -------------------------------------------------------------------------= ------- How to find the right career coach=20 Plenty of people claim to be qualified to help you make your next career = move. To make sure they can deliver the goods, heed these 9 tips. By Anne Fisher, senior writer Last Updated: August 1, 2008: 10:01 AM EDT (Fortune) -- Dear Annie: I've had a 14-year career in financial = services, but I just got laid off and I don't think it makes sense to = look for another job like my old one. (They're disappearing rapidly.) = I'd like to get some solid advice and coaching as I think about my next = move -- including which other industry I might be able to transfer my = skills to -- so I've been thinking about hiring a coach. But an Internet = search turns up a bewildering variety of choices. How do I pick the = right one? -Goodbye to Banking Dear G.B.: Alas, anyone can call himself or herself a career coach (or a = life coach), and many thousands of people do. So, as you've noticed, = finding someone who can help you reposition yourself and move your = career forward takes some diligence. "Even many legitimate career coaches impart advice from a theoretical = perspective, since they have little or no field experience" in the areas = where they're presuming to counsel you," says John McKee = (www.johnmmckee.com), himself an executive coach with 30 years' = experience. To increase your chances of identifying a good coach, McKee = offers this checklist on what to look -- and look out -- for: 1. Work experience. Does the coach have real-world work experience that = is comparable to yours? McKee notes that about 80% of self-designated = career coaches have actually been trained in life coaching, and may have = few practical suggestions on how to help you achieve your work-related = goals. "If you needed surgery, would you rather have it done by someone who has = performed the operation before, or by someone who has only studied it?" = asks McKee. 2. Credentials. Choose a coach who belongs to trade organizations like = the International Coach Federation (ICF) and the Worldwide Association = of Business Coaches (WABC). These designations are a sign of some formal = training, and of adherence to general standards of professionalism. 3. Credibility. "Your coach should be active and visible in the = industry," says McKee. Has he or she written any books? Published = articles in, or been interviewed by, major media? Been asked to speak at = professional conferences? "Substantiating the person's reputation is crucial," says McKee. "You = want a coach for whom coaching was a first career choice, not a default = choice that he or she may not be 100% committed to." 4. Testimonials. Will the coach provide you with references from past = clients? If not, or if you're offered just one or two, beware: There may = be less there than meets the eye. 5. Methods. Some coaches insist that you come to their offices in = person; others will meet with you at the local coffee shop if you like, = or work with you by phone or e-mail. If you would prefer a particular = approach to meeting, make sure the coach you're considering offers it. = McKee has doubts about the value of group sessions, by the way: "To get = the most bang for your buck, it's generally better to conduct your = sessions one-on-one." 6. Goals. "A good coach should be able to help you determine your = overall goals," says McKee. "Even before that, you should establish = specific milestones: When can you expect to see results, and what might = those results look like?" Otherwise, he says, you're just driving = without directions. 7. Consultation. Your first encounter is critical in establishing the = chemistry -- or lack thereof -- with a coach, who after all will be = sharing intimate details of your life. "Take full advantage of the = initial consultation," says McKee. But keep in mind, that first meeting = should be free. "Anyone who charges for a first meeting raises a red = flag," he says. 8. Guarantee. Say that, despite all your research, your work with the = career coach you select doesn't lead anywhere. In that case, what = recourse will you have? Will he or she refund your money, extend the = term of service, or what? "Try to find out in advance how often the person has had to give someone = a refund, and for what reason," urges McKee. "Many good coaches have = been obliged to do this, and those with integrity will be willing to = explain those situations without hesitation." 9. Fees. McKee points out that rates vary wildly, with coaches who = target middle managers charging anywhere from $75 to $500 for sessions = that may last an hour or a whole day. Some coaches want to meet with you = just once or twice, to help you figure out some first steps in a new = direction, while others work longer-term, on a weekly or monthly basis. = Some provide you with books or other materials to supplement your = coaching sessions; others don't. Make sure you understand up front how = much you will be paying and for what. "It's okay to be cost-conscious," says McKee, "but avoid being = penny-wise and pound-foolish." Don't just hire the least costly coach, = in other words -- especially if the intended goal of the coaching, or = one of them anyway, is to help you make more money. ------=_NextPart_001_0BAC_01C8F636.65CB7A80 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://money.cnn.com/2008/07/31/news= /economy/career.coach.fortune/index.htm?postversion=3D2008080110=20
 
 
 
 
How to find=20 the right career coach=20
 

Plenty of people claim to be qualified to help = you make=20 your next career move. To make sure they can deliver the goods, heed = these 9=20 tips.

By Anne Fisher, senior writer
Last Updated: August 1, 2008: 10:01 = AM=20 EDT

(Fortune) -- Dear Annie: I've had a 14-year career in = financial=20 services, but I just got laid off and I don't think it makes sense to = look for=20 another job like my old one. (They're disappearing rapidly.) I'd like to = get=20 some solid advice and coaching as I think about my next move -- = including which=20 other industry I might be able to transfer my skills to -- so I've been = thinking=20 about hiring a coach. But an Internet search turns up a bewildering = variety of=20 choices. How do I pick the right one? -Goodbye to Banking

Dear G.B.: Alas, anyone can call himself or herself a career = coach (or=20 a life coach), and many thousands of people do. So, as you've noticed, = finding=20 someone who can help you reposition yourself and move your career = forward takes=20 some diligence.

"Even many legitimate career coaches impart advice from a theoretical = perspective, since they have little or no field experience" in the areas = where=20 they're presuming to counsel you," says John McKee (www.johnmmckee.com), = himself=20 an executive coach with 30 years' experience. To increase your chances = of=20 identifying a good coach, McKee offers this checklist on what to look -- = and=20 look out -- for:

1. Work experience. Does the coach have real-world work = experience=20 that is comparable to yours? McKee notes that about 80% of = self-designated=20 career coaches have actually been trained in life coaching, and may have = few=20 practical suggestions on how to help you achieve your work-related = goals.

"If you needed surgery, would you rather have it done by someone who = has=20 performed the operation before, or by someone who has only studied it?" = asks=20 McKee.

2. Credentials. Choose a coach who belongs to trade = organizations like=20 the International Coach Federation (ICF) and the Worldwide Association = of=20 Business Coaches (WABC). These designations are a sign of some formal = training,=20 and of adherence to general standards of professionalism.

3. Credibility. "Your coach should be active and visible in = the=20 industry," says McKee. Has he or she written any books? Published = articles in,=20 or been interviewed by, major media? Been asked to speak at professional = conferences?

"Substantiating the person's reputation is crucial," says McKee. "You = want a=20 coach for whom coaching was a first career choice, not a default choice = that he=20 or she may not be 100% committed to."

4. Testimonials. Will the coach provide you with references = from past=20 clients? If not, or if you're offered just one or two, beware: There may = be less=20 there than meets the eye.

5. Methods. Some coaches insist that you come to their offices = in=20 person; others will meet with you at the local coffee shop if you like, = or work=20 with you by phone or e-mail. If you would prefer a particular approach = to=20 meeting, make sure the coach you're considering offers it. McKee has = doubts=20 about the value of group sessions, by the way: "To get the most bang for = your=20 buck, it's generally better to conduct your sessions one-on-one."

6. Goals. "A good coach should be able to help you determine = your=20 overall goals," says McKee. "Even before that, you should establish = specific=20 milestones: When can you expect to see results, and what might those = results=20 look like?" Otherwise, he says, you're just driving without = directions.

7. Consultation. Your first encounter is critical in = establishing the=20 chemistry -- or lack thereof -- with a coach, who after all will be = sharing=20 intimate details of your life. "Take full advantage of the initial=20 consultation," says McKee. But keep in mind, that first meeting should = be free.=20 "Anyone who charges for a first meeting raises a red flag," he says.

8. Guarantee. Say that, despite all your research, your work = with the=20 career coach you select doesn't lead anywhere. In that case, what = recourse will=20 you have? Will he or she refund your money, extend the term of service, = or=20 what?

"Try to find out in advance how often the person has had to give = someone a=20 refund, and for what reason," urges McKee. "Many good coaches have been = obliged=20 to do this, and those with integrity will be willing to explain those = situations=20 without hesitation."

9. Fees. McKee points out that rates vary wildly, with coaches = who=20 target middle managers charging anywhere from $75 to $500 for sessions = that may=20 last an hour or a whole day. Some coaches want to meet with you just = once or=20 twice, to help you figure out some first steps in a new direction, while = others=20 work longer-term, on a weekly or monthly basis. Some provide you with = books or=20 other materials to supplement your coaching sessions; others don't. Make = sure=20 you understand up front how much you will be paying and for what.

"It's okay to be cost-conscious," says McKee, "but avoid being = penny-wise and=20 pound-foolish." Don't just hire the least costly coach, in other words = --=20 especially if the intended goal of the coaching, or one of them anyway, = is to=20 help you make more money.

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