Status: U Return-Path: Received: from whmx-leash.pas.sa.earthlink.net ([127.0.0.1]) by whmx-leash.pas.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1nqpsQYl3NZFjA0; Thu, 31 Dec 2009 10:09:36 -0800 (PST) Received: from dukecmmtar03.coxmail.com ([68.99.120.44]) by whmx-leash.pas.sa.earthlink.net (EarthLink SMTP Server) with ESMTP id 1nqpsP5m3NZFjA0 for ; Thu, 31 Dec 2009 10:09:35 -0800 (PST) Received: from dukecmimpo01.coxmail.com ([68.99.120.134]) by dukecmmtar03.coxmail.com (InterMail vM.7.05.02.00 201-2174-114-20060621) with ESMTP id <20091231180935.HHEC26396.dukecmmtar03.coxmail.com@dukecmimpo01.coxmail.com> for ; Thu, 31 Dec 2009 13:09:35 -0500 Received: from merilee07cf8a9 ([68.15.13.44]) by dukecmimpo01.coxmail.com with bizsmtp id Pu9a1d0080x1YcL01u9aR7; Thu, 31 Dec 2009 13:09:35 -0500 Message-ID: <3CAA0D01428E4C45A297F5EAD7C8A0A1@merilee07cf8a9> Reply-To: "Merilee:::Kern Communications" From: "Merilee:::Kern Communications" To: Subject: AP Placement - Kern Communications Date: Thu, 31 Dec 2009 10:09:45 -0800 Organization: Kern Communications MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_012B_01CA8A01.60A559D0"; type="multipart/alternative" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5843 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5579 X-ELNK-AV: 0 X-ELNK-Info: sbv=0; sbrc=.0; sbf=00; sbw=000; This is a multi-part message in MIME format. ------=_NextPart_000_012B_01CA8A01.60A559D0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_012C_01CA8A01.60A559D0" ------=_NextPart_001_012C_01CA8A01.60A559D0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://hosted.ap.org/dynamic/stories/U/US_SMALL_TALK?SITE=3DMOSTP&SECTION= =3DHOME&TEMPLATE=3DDEFAULT =20 December 30, 2009=20 Business owners are making New Year's resolutions=20 By JOYCE M. ROSENBERG AP Business Writer=20 Small business owners aren't just putting together budgets and sales = projections as 2010 approaches: Like the rest of us, they're making some = New Year's resolutions. These goals aren't about losing weight or exercising more. Business = owners are resolving to fix problems in their companies or come up with = ideas for working smarter in the new year. Here's a sampling of resolutions made by small business owners: SPEND SOME QUALITY TIME WITH CLIENTS Merilee Kern plans to set aside time for a leisurely, friendly chat with = the clients of her public relations firm in Poway, Calif. Kern realized that the one time when she and clients aren't talking = about business is when they call her during the holidays to say thank = you for the gift baskets she sends. "It's the only conversation a year where we stop and ask about kids and = really transcend the normal stuff," said Kern, president of Kern = Communications. "I want to take an opportunity to not talk about = business." She plans to chat with a different client each week. But she's not = thinking in terms of a coffee klatch. "At the end of the day, especially in a service business, you have to = perform, but it is all about relationships" with clients, Kern said. ___ PROTECT THE COMPANY CASH FLOW Heather Logrippo sometimes finds herself waiting for customers to pay = for the ads they take out in her Boston-based real estate magazine, = Distinctive Homes. So her resolution is to accept credit cards to be = sure she's paid on time. She also wants to be sure she doesn't get burned when customers say = they'll buy ads but never send in the copy for it, leaving her with = blank space and lost revenue. "I'm not a bank," Logrippo said. "For too long I've been sympathetic," Logrippo's customers are real estate agents who want to list their = properties. But once a house is sold, "they don't feel any urgency. ... = There's no rush to pay me." Many small business owners have had problems getting paid during the = recession because their customers are struggling, not forgetful like = Logrippo's. And many have also turned to credit cards to preserve their = cash flow. There is a downside to credit cards, and that's the fee that a small = business must pay the card issuer. But, said Logrippo, "it's a better = assurance that I'll get paid on time." ___ MAKING IT OFFICIAL Howard Ankin started his law practice in 1997, and it has grown to 25 = employees. In the early years, he didn't worry about formulating = policies for vacation and sick time and other personnel matters. Now, = though, he says it's time to formalize those policies and put them in = writing. "When I had a smaller office, the informality worked well for me, and = now, at this point, the informality is working against me," said Ankin, = whose firm is based in Chicago. So one of his resolutions is to create an employee handbook, something = that human resources professionals urge small business owners to do. The = beginning of the year, before employees start asking for time off, is an = ideal time to do it. Ankin has also decided his firm needs a cohesive marketing strategy. = He's hired a public relations agency, is having a new Web site created = and is using Twitter and other social media to get some notice for the = firm, which specializes in workers compensation and personal injury = cases. "Instead of having a happenstance marketing program, where someone calls = and asks, 'do you want to put an ad in the Yellow Pages,' for 2010 we're = trying to have a plan in place," he said. Ankin is embarking on something he's never done before with a marketing = program. Many publicity pros believe his timing is right, at the start = of the economic recovery, when companies will be doing more business and = needing more help. ___ WORKING ON THAT WORK/LIFE BALANCE Hope Katz Gibbs wanted to spend less time at work in the new year and = more time with her two children. But, "instead of dialing things back for a work/life balance, ramping it = up seems to be the best strategy at this point," said Gibbs, president = of Inkandescent Public Relations. Her Washington, D.C.-based company, = which targets entrepreneurs, expects to have more work as more people = start businesses. So she's taken a step back and looked at her family life to see how to = make it better for everyone in the new year. And she realized that = overbooking her 14-year-old son and 10-year-old daughter with = after-school activities wasn't the answer. "The trend is to overextend them, give them a million activities, make = them competitive," Gibbs said of children. "I'm trying to have more fun = with them rather than micromanage them." So Gibbs and her husband plan to involve her children more in her work, = taking them to child-appropriate work events when possible. She likes = the idea of exposing them to the business world, so they can find out = how it works. "It's balancing in a different way," she said. ___ PUTTING MONEY INTO HUMAN ASSETS Barbara Monteiro plans to keep looking for ways to save money, and to = spend more on her employees. Monteiro, who owns a New York-based public relations firm, will be = swapping out her PCs with Macintosh computers. Because Macs are less = susceptible to viruses, she'll be spending less money on eliminating = them from her computers. And she'll be looking for ways to buy computer = paper and other office supplies cheaply. The money will go toward things that will let her employees know how = much she values them: subway fare cards, coffee, pizza lunches. She has = already been doing that, but in the new year, Monteiro wants to step up = the pace. "In bad times, employees appreciate if you stick by them and even skip a = paycheck yourself to keep the business going. When good times come back, = those employees will think twice before leaving," she said. Monteiro said she's also looking to work on her personal finances. As = soon as she can, she's going to invest in tax-free bonds. ------=_NextPart_001_012C_01CA8A01.60A559D0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://hosted.ap.org/dynamic/= stories/U/US_SMALL_TALK?SITE=3DMOSTP&SECTION=3DHOME&TEMPLATE=3DDE= FAULT
 
3D"Associated
December 30, 2009

Business owners are making New = Year's=20 resolutions

By JOYCE M. ROSENBERG
AP Business = Writer=20

Small business owners aren't just putting together = budgets=20 and sales projections as 2010 approaches: Like the rest of us, they're = making=20 some New Year's resolutions.

These goals aren't about losing weight or = exercising more.=20 Business owners are resolving to fix problems in their companies or come = up with=20 ideas for working smarter in the new year.

Here's a sampling of resolutions made by small = business=20 owners:

SPEND SOME QUALITY TIME WITH=20 CLIENTS

Merilee Kern plans to set aside = time for a=20 leisurely, friendly chat with the clients of her public relations firm = in Poway,=20 Calif.

Kern realized that the one time = when she and=20 clients aren't talking about business is when they call her during the = holidays=20 to say thank you for the gift baskets she sends.

"It's the only conversation a year = where we=20 stop and ask about kids and really transcend the normal stuff," said = Kern,=20 president of Kern Communications. "I want to take an opportunity to not = talk=20 about business."

She plans to chat with a different = client each=20 week. But she's not thinking in terms of a coffee klatch.

"At the end of the day, especially = in a=20 service business, you have to perform, but it is all about = relationships" with=20 clients, Kern said.

___

PROTECT THE COMPANY CASH FLOW

Heather Logrippo sometimes finds herself waiting = for=20 customers to pay for the ads they take out in her Boston-based real = estate=20 magazine, Distinctive Homes. So her resolution is to accept credit cards = to be=20 sure she's paid on time.

She also wants to be sure she doesn't get burned = when=20 customers say they'll buy ads but never send in the copy for it, leaving = her=20 with blank space and lost revenue.

"I'm not a bank," Logrippo said. "For too long = I've been=20 sympathetic,"

Logrippo's customers are real estate agents who = want to list=20 their properties. But once a house is sold, "they don't feel any = urgency. ...=20 There's no rush to pay me."

Many small business owners have had problems = getting paid=20 during the recession because their customers are struggling, not = forgetful like=20 Logrippo's. And many have also turned to credit cards to preserve their = cash=20 flow.

There is a downside to credit cards, and that's = the fee that=20 a small business must pay the card issuer. But, said Logrippo, "it's a = better=20 assurance that I'll get paid on time."

___

MAKING IT OFFICIAL

Howard Ankin started his law practice in 1997, and = it has=20 grown to 25 employees. In the early years, he didn't worry about = formulating=20 policies for vacation and sick time and other personnel matters. Now, = though, he=20 says it's time to formalize those policies and put them in = writing.

"When I had a smaller office, the informality = worked well=20 for me, and now, at this point, the informality is working against me," = said=20 Ankin, whose firm is based in Chicago.

So one of his resolutions is to create an employee = handbook,=20 something that human resources professionals urge small business owners = to do.=20 The beginning of the year, before employees start asking for time off, = is an=20 ideal time to do it.

Ankin has also decided his firm needs a cohesive = marketing=20 strategy. He's hired a public relations agency, is having a new Web site = created=20 and is using Twitter and other social media to get some notice for the = firm,=20 which specializes in workers compensation and personal injury = cases.

"Instead of having a happenstance marketing = program, where=20 someone calls and asks, 'do you want to put an ad in the Yellow Pages,' = for 2010=20 we're trying to have a plan in place," he said.

Ankin is embarking on something he's never done = before with=20 a marketing program. Many publicity pros believe his timing is right, at = the=20 start of the economic recovery, when companies will be doing more = business and=20 needing more help.

___

WORKING ON THAT WORK/LIFE BALANCE

Hope Katz Gibbs wanted to spend less time at work = in the new=20 year and more time with her two children.

But, "instead of dialing things back for a = work/life=20 balance, ramping it up seems to be the best strategy at this point," = said Gibbs,=20 president of Inkandescent Public Relations. Her Washington, D.C.-based = company,=20 which targets entrepreneurs, expects to have more work as more people = start=20 businesses.

So she's taken a step back and looked at her = family life to=20 see how to make it better for everyone in the new year. And she realized = that=20 overbooking her 14-year-old son and 10-year-old daughter with = after-school=20 activities wasn't the answer.

"The trend is to overextend them, give them a = million=20 activities, make them competitive," Gibbs said of children. "I'm trying = to have=20 more fun with them rather than micromanage them."

So Gibbs and her husband plan to involve her = children more=20 in her work, taking them to child-appropriate work events when possible. = She=20 likes the idea of exposing them to the business world, so they can find = out how=20 it works.

"It's balancing in a different way," she = said.

___

PUTTING MONEY INTO HUMAN ASSETS

Barbara Monteiro plans to keep looking for ways to = save=20 money, and to spend more on her employees.

Monteiro, who owns a New York-based public = relations firm,=20 will be swapping out her PCs with Macintosh computers. Because Macs are = less=20 susceptible to viruses, she'll be spending less money on eliminating = them from=20 her computers. And she'll be looking for ways to buy computer paper and = other=20 office supplies cheaply.

The money will go toward things that will let her = employees=20 know how much she values them: subway fare cards, coffee, pizza lunches. = She has=20 already been doing that, but in the new year, Monteiro wants to step up = the=20 pace.

"In bad times, employees appreciate if you stick = by them and=20 even skip a paycheck yourself to keep the business going. When good = times come=20 back, those employees will think twice before leaving," she = said.

Monteiro said she's also looking to work on her = personal=20 finances. As soon as she can, she's going to invest in tax-free=20 bonds.

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