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Reply-To: "Merilee Kern" <merilee@kerncommunications.com>
From: "Merilee Kern" <merilee@kerncommunications.com>
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Subject: Forbes.com
Date: Thu, 31 Mar 2011 09:25:39 -0700
Organization: Kern Communications
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http://blogs.forbes.com/martinzwilling/2011/03/31/a-successful-but-unsati=
sfying-startup-is-a-failure/




=20
Follow Me
Martin Zwilling
Startup Professionals Musings
It's sad when the startup is "successful," but the founder still feels =
totally unsatisfied. I see it happening all the time. The business is a =
winner, but the family or other relationships are broken by the stress. =
Or the entrepreneur started down this path to be their own boss and =
change the world, but find they are now answering to many more people, =
with nothing really changed.
I was just reading a new book, called "The Plan," by John McKee and =
Helen Latimer, which focuses on the difference between being =
"successful" and being "satisfied" in your personal and professional =
lives. They start by asserting that many people feel more or less =
successful, but far fewer, even the successful ones, feel satisfied.

Their conclusion is that you need a plan for your life, as well as your =
business, and they discuss in detail six steps to get there. If you are =
an entrepreneur contemplating a startup, and you want both success and =
satisfaction in business, I recommend you complete these steps before =
you start any business plan:

  1.. Identify personal gaps. Find the gaps between the life you're =
living and the life you dream of living. Look at the gaps that may exist =
in three key life areas: the personal/family side, the career side, and =
the financial side. It can be difficult to be honest about some of your =
own character traits. People often behave in ways they don't understand.
  2.. Determine your purpose. Your purpose defines what you stand for. =
This is what should guide your entrepreneurial ambitions and dreams, =
gives you a picture of where you are going, and help you as you set the =
goals. Without purpose, you certainly will find yourself feeling =
unsatisfied even when you achieve business success.
  3.. Assess your strengths and weaknesses. Most of us have a fairly =
good idea of our weaknesses. Few of us take the time to really =
understand our strengths. Review your natural talents and build on the =
talents you've developed. You will see exciting stuff - new business =
opportunities, new directions.
  4.. Describe your dream. Many of us are clearer about what we don't =
want that what we do want. Use visualization to create a very detailed =
picture of your dream, and write it down to see if it still makes sense. =
Feel what it would be like to have, be, or do what you want, to follow =
your purpose.
  5.. Create your path. Here the solution is to create short-term =
milestones. Having a strong desire for something is not enough. Your =
desire needs to be so clear that you can see each step you need to take =
to reach it. Taking these steps is absolutely essential and separates =
those people who succeed from those who don't.
  6.. Live your best life. With the personal life plan complete, the =
most important step is to implement it. This is the time to have faith =
in yourself and begin to move towards the life you dreamed. If a =
business is in that plan, now is the time to start your business plan. =
That's the only way to enjoy both a high level of satisfaction and =
success in both.
Even with all this, failures do happen. In the long run, the difference =
between success and failure can ultimately hinge on how you handle a =
failure. Don't just repeat it in a different context, but do the work to =
understand it, and alter your plan. Try again - as many times as it =
takes. No matter how daunting. Step-by-step, day-by-day, you can get =
closer to your goal until you attain it.

Successful but unsatisfying professional careers are one of the primary =
reasons that people decide to become entrepreneurs in the first place. =
Thus it makes sense that before you start down the entrepreneur path, =
you would do some extra work to make sure you are not about to fail one =
more time. The last thing that this world or you needs is another =
successful business failure.

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<STYLE></STYLE>
</HEAD>
<BODY bgColor=3D#ffffff><FONT size=3D2 face=3DArial><A=20
href=3D"http://blogs.forbes.com/martinzwilling/2011/03/31/a-successful-bu=
t-unsatisfying-startup-is-a-failure/">http://blogs.forbes.com/martinzwill=
ing/2011/03/31/a-successful-but-unsatisfying-startup-is-a-failure/</A></F=
ONT>
<DIV><FONT size=3D2 face=3DArial></FONT>&nbsp;</DIV>
<DIV><FONT size=3D2 face=3DArial></FONT>&nbsp;</DIV>
<DIV><A id=3Dmain_forbes_logo href=3D"http://www.forbes.com/"><IMG =
alt=3D""=20
src=3D"http://images.forbes.com/media/assets/header_baked/forbes_logo_mai=
n.gif"=20
width=3D280 height=3D70></A></DIV>
<DIV><FONT size=3D2 face=3DArial></FONT>&nbsp;</DIV>
<DIV>&nbsp;
<DIV class=3D"newfollow underpic newfollow-underpic =
follow-contrib-14439"=20
title=3D"Click to follow Martin Zwilling"><SPAN>Follow Me</SPAN></DIV>
<DIV class=3Dcontrib_name_and_title sizset=3D"104" sizcache=3D"5">
<H2 sizset=3D"104" sizcache=3D"5"><A=20
href=3D"http://blogs.forbes.com/martinzwilling/"><FONT =
color=3D#000000>Martin=20
Zwilling</FONT></A></H2>
<H3 sizset=3D"105" sizcache=3D"5"><A=20
href=3D"http://blogs.forbes.com/martinzwilling/">Startup Professionals=20
Musings</A></H3>
<DIV sizset=3D"105" sizcache=3D"5">It=92s sad when the startup is =
=93successful,=94 but=20
the founder still feels totally unsatisfied. I see it happening all the =
time.=20
The business is a winner, but the family or other relationships are =
broken by=20
the stress. Or the entrepreneur started down this path to be their own =
boss and=20
change the world, but find they are now answering to many more people, =
with=20
nothing really changed.
<P sizset=3D"110" sizcache=3D"5">I was just reading a new book, called =
=93<A=20
href=3D"http://www.lulu.com/product/paperback/the-plan/14728832"=20
target=3D_blank><FONT color=3D#0f2d5f>The Plan</FONT></A>,=94 by John =
McKee and Helen=20
Latimer, which focuses on the difference between being =93successful=94 =
and being=20
=93satisfied=94 in your personal and professional lives. They start by =
asserting=20
that many people feel more or less successful, but far fewer, even the=20
successful ones, feel satisfied.</P>
<P>Their conclusion is that you need a plan for your life, as well as =
your=20
business, and they discuss in detail six steps to get there. If you are =
an=20
entrepreneur contemplating a startup, and you want both success and =
satisfaction=20
in business, I recommend you complete these steps before you start any =
business=20
plan:</P>
<OL>
  <LI><STRONG>Identify personal gaps. </STRONG>Find the gaps between the =
life=20
  you=92re living and the life you dream of living. Look at the gaps =
that may=20
  exist in three key life areas: the personal/family side, the career =
side, and=20
  the financial side. It can be difficult to be honest about some of =
your own=20
  character traits. People often behave in ways they don=92t=20
  understand.<STRONG></STRONG></LI>
  <LI><STRONG>Determine your purpose. </STRONG>Your purpose defines what =
you=20
  stand for. This is what should guide your entrepreneurial ambitions =
and=20
  dreams, gives you a picture of where you are going, and help you as =
you set=20
  the goals. Without purpose, you certainly will find yourself feeling=20
  unsatisfied even when you achieve business =
success.<STRONG></STRONG></LI>
  <LI><STRONG>Assess your strengths and weaknesses. </STRONG>Most of us =
have a=20
  fairly good idea of our weaknesses. Few of us take the time to really=20
  understand our strengths. Review your natural talents and build on the =
talents=20
  you=92ve developed. You will see exciting stuff =96 new business =
opportunities,=20
  new directions.<STRONG></STRONG></LI>
  <LI><STRONG>Describe your dream. </STRONG>Many of us are clearer about =
what we=20
  don=92t want that what we do want. Use visualization to create a very =
detailed=20
  picture of your dream, and write it down to see if it still makes =
sense. Feel=20
  what it would be like to have, be, or do what you want, to follow your =

  purpose.<STRONG></STRONG></LI>
  <LI><STRONG>Create your path. </STRONG>Here the solution is to create=20
  short-term milestones. Having a strong desire for something is not =
enough.=20
  Your desire needs to be so clear that you can see each step you need =
to take=20
  to reach it. Taking these steps is absolutely essential and separates =
those=20
  people who succeed from those who don=92t.<STRONG></STRONG></LI>
  <LI><STRONG>Live your best life. </STRONG>With the personal life plan=20
  complete, the most important step is to implement it. This is the time =
to have=20
  faith in yourself and begin to move towards the life you dreamed. If a =

  business is in that plan, now is the time to start your business plan. =
That=92s=20
  the only way to enjoy both a high level of satisfaction and success in =

  both.<STRONG></STRONG></LI></OL>
<P>Even with all this, failures do happen. In the long run, the =
difference=20
between success and failure can ultimately hinge on how you handle a =
failure.=20
Don=92t just repeat it in a different context, but do the work to =
understand it,=20
and alter your plan. Try again =96 as many times as it takes. No matter =
how=20
daunting. Step-by-step, day-by-day, you can get closer to your goal =
until you=20
attain it.</P>
<P>Successful but unsatisfying professional careers are one of the =
primary=20
reasons that people decide to become entrepreneurs in the first place. =
Thus it=20
makes sense that before you start down the entrepreneur path, you would =
do some=20
extra work to make sure you are not about to fail one more time. The =
last thing=20
that this world or you needs is another successful business=20
failure.</P></DIV></DIV></DIV></BODY></HTML>

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