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http://www.usatoday.com/money/companies/management/2010-01-04-ceos-new-ye=
ar-resolutions_N.htm?csp=3D34&utm_source=3Dfeedburner&utm_medium=3Dfeed&u=
tm_campaign=3DFeed%3A+UsatodaycomMoney-TopStories+%28Money+-+Top+Stories%=
29



What kind of resolve do CEOs have?
By Del Jones, USA TODAY

CEOs may be more driven and goal-oriented than the crowd, but they seem =
to struggle at keeping New Year's resolutions just like the rest of us.
A year ago, heading into 2009, USA TODAY e-mailed more than 500 members =
of its CEO panel asking them for their New Year's resolutions and =
promised that they would be contacted in a year's time to "own up" to =
their successes and failures.

Among all adults, only about 40% bother making resolutions, says =
University of Scranton psychology professor John Norcross, an expert on =
resolutions. That might partly explain the low response rate to USA =
TODAY's request. Only 56 e-mailed back their resolutions a year ago, and =
when USA TODAY contacted those 56 a year later to see how they had done, =
just 22 responded.

USA TODAY asked the CEOs to rate their success at keeping their =
resolutions on a 1-5 scale, with 5 being the most successful. The =
average score was 4. That's not bad, but assuming that those who failed =
were more likely not to respond, the results might indicate a lack of =
New Year's resolution follow-through by CEOs that is much like the =
public at large. Among all adults, Norcross found that 71% keep their =
resolutions for two weeks, but by six months the success rate falls to =
46%.

Discipline should help CEOs=20

Norcross says he would expect CEOs to be more successful in keeping =
their resolutions because they are a "particularly disciplined, driven =
and successful subpopulation of humans."

Many of the CEOs might agree with that assessment. "Leaders must make =
resolutions. If you don't make them, I'd venture to say you are not a =
leader," says Robert Jenson, CEO of the Las Vegas-based luxury real =
estate company Jenson Group.

"I think resolutions are helpful, even though I often forget exactly =
what I resolved," says Clara Miller, CEO of 78-employee Nonprofit =
Finance Fund, which provides loans to non-profits in seven cities.

One resolution Miller made a year ago was to reduce her carbon =
footprint, but she travels a lot and she says that caused her daughter =
to remark: "Mom, just one airplane trip and all the recycling gets wiped =
out."

Todd Thibodeaux, CEO of the 23,000-member Computing Technology Industry =
Association that includes among its members Best Buy, Hewlett-Packard =
and Microsoft, says he has owned 24 cars over the years and so resolved =
last year to finish 2009 with the same three cars.

The score he gave himself was a perfect 5 because he started and ended =
2009 with a 2008 Mercedes C300, a 2007 BMW 328xi and a 2008 Cadillac =
XLR. However, while he didn't dispose of any of the three, he added a =
new one: a 2006 Porsche 911.

In a poll of 700 workers last year by WorkplaceOptions, a provider of =
employee benefits, more than a third of resolutions involved either =
weight loss or improved fitness. But Todd Thomas, professor of =
leadership behavior for the DeVos Graduate School of Management, who is =
conducting resolution research, has found that CEOs are less likely to =
make personal resolutions. Rather, most CEO resolutions are directed at =
the companies they run.

"We spun off from Cardinal Health on Sept. 1, launched a new brand as =
CareFusion, and have reached more than half of our global employees with =
our culture sessions," says David Schlotterbeck, who awarded himself a 5 =
with an exclamation point for the early success of the $4 billion =
medical technology company.

But a focus on corporate goals might partly explain why CEOs as a group =
don't do well on resolutions. "Even the most powerful CEO has only a =
limited amount of influence on actual corporate results," Thomas says.

Susan Long, CEO of Diving Unlimited International, a diving equipment =
manufacturer in San Diego, resolved at the start of 2009 to keep her 91 =
employees working.

By February the company laid off eight. Three others left voluntarily =
and only one was replaced, which leaves the company with 81 employees =
today, who all received year-end bonuses.

What score should Long get? "I'm tough on myself, a 3.5," she says. =
"Others would probably give me a 4.5. But just because there is a =
recession, it's no excuse not to meet your goal."

Setting more personal goals=20

CEOs who made more personal resolutions reported mixed results. Lucas =
Skoczkowski, CEO of Canadian software company Redknee, made three =
resolutions a year ago: Take a family vacation or otherwise spend a week =
with his family each quarter; read one book a week; and complete a =
marathon in four hours, 15 minutes.

He postponed the marathon until this year due to a training injury, but =
he did spend a week each quarter with his family. He read more than 52 =
books. Among his favorites were Snowball by Alice Schroeder, Born to Run =
by Christopher McDougall and On Killing by Dave Grossman.

Concerro CEO Graham Barnes resolved a year ago that neither he nor the =
hospital staffing software company he runs would spend a dime on =
something that wasn't necessary during the month of January. His family =
refrained from new clothes, music, videos, games, recreational reading =
material, wine and new appliances.

"We cut back to just groceries and ongoing bills," Barnes says.

His company cut non-essential travel, instituted a hiring freeze and =
took on no long-term obligations that couldn't be directly tied to =
revenue.

"I actually did it," says Barnes, who scored himself a 4 on the 1-to-5 =
scale.

If nothing else, the exercise sparked a good debate with his children on =
what was and was not discretionary, Barnes says.

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<DIV><SPAN class=3D656095304-16012010><FONT size=3D2 face=3DArial><A=20
href=3D"http://www.usatoday.com/money/companies/management/2010-01-04-ceo=
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y-TopStories+%28Money+-+Top+Stories%29</A></FONT></SPAN></DIV>
<DIV><SPAN class=3D656095304-16012010><FONT size=3D2=20
face=3DArial></FONT></SPAN>&nbsp;</DIV>
<DIV><SPAN class=3D656095304-16012010>
<DIV class=3DbyLine><SPAN class=3Dinside-head><STRONG><FONT size=3D6><A=20
href=3D"http://www.usatoday.com/"><IMG=20
style=3D"PADDING-BOTTOM: 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 16px; =
PADDING-TOP: 11px"=20
border=3D0 alt=3DHome =
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width=3D64 height=3D36></A></FONT></STRONG></SPAN></DIV>
<DIV class=3DbyLine><SPAN class=3Dinside-head><STRONG><FONT=20
size=3D6></FONT></STRONG></SPAN>&nbsp;</DIV>
<DIV class=3DbyLine><SPAN class=3Dinside-head><STRONG><FONT =
size=3D6>What kind of=20
resolve do CEOs have?</FONT></STRONG></SPAN></DIV>
<DIV class=3DbyLine><SPAN class=3Dinside-head></SPAN>By <A =
class=3DlinkedBylineName=20
href=3D"http://www.usatoday.com/community/tags/reporter.aspx?id=3D159"><F=
ONT=20
color=3D#00529b>Del Jones</FONT></A>, USA TODAY</DIV>
<DIV class=3Dinside-copy>&nbsp;</DIV>
<DIV class=3Dinside-copy>CEOs may be more driven and goal-oriented than =
the crowd,=20
but they seem to struggle at keeping New Year's resolutions just like =
the rest=20
of us.</DIV>
<P class=3Dinside-copy>A year ago, heading into 2009, USA TODAY e-mailed =
more than=20
500 members of its CEO panel asking them for their New Year's =
resolutions and=20
promised that they would be contacted in a year's time to "own up" to =
their=20
successes and failures.</P>
<P class=3Dinside-copy>Among all adults, only about 40% bother making =
resolutions,=20
says University of Scranton psychology professor John Norcross, an =
expert on=20
resolutions. That might partly explain the low response rate to USA =
TODAY's=20
request. Only 56 e-mailed back their resolutions a year ago, and when =
USA TODAY=20
contacted those 56 a year later to see how they had done, just 22 =
responded.</P>
<P class=3Dinside-copy>USA TODAY asked the CEOs to rate their success at =
keeping=20
their resolutions on a 1-5 scale, with 5 being the most successful. The =
average=20
score was 4. That's not bad, but assuming that those who failed were =
more likely=20
not to respond, the results might indicate a lack of New Year's =
resolution=20
follow-through by CEOs that is much like the public at large. Among all =
adults,=20
Norcross found that 71% keep their resolutions for two weeks, but by six =
months=20
the success rate falls to 46%.</P>
<P class=3Dinside-copy><B>Discipline should help CEOs </B></P>
<P class=3Dinside-copy>Norcross says he would expect CEOs to be more =
successful in=20
keeping their resolutions because they are a "particularly disciplined, =
driven=20
and successful subpopulation of humans."</P>
<DIV id=3DtagCrumbs></DIV>
<P class=3Dinside-copy><STRONG><FONT color=3D#ff0000>Many of the CEOs =
might agree=20
with that assessment. "Leaders must make resolutions. If you don't make =
them,=20
I'd venture to say you are not a leader," says Robert Jenson, CEO of the =
Las=20
Vegas-based luxury real estate company Jenson Group.</FONT></STRONG></P>
<P class=3Dinside-copy>"I think resolutions are helpful, even though I =
often=20
forget exactly what I resolved," says Clara Miller, CEO of 78-employee =
Nonprofit=20
Finance Fund, which provides loans to non-profits in seven cities.</P>
<P class=3Dinside-copy>One resolution Miller made a year ago was to =
reduce her=20
carbon footprint, but she travels a lot and she says that caused her =
daughter to=20
remark: "Mom, just one airplane trip and all the recycling gets wiped =
out."</P>
<P class=3Dinside-copy>Todd Thibodeaux, CEO of the 23,000-member =
Computing=20
Technology Industry Association that includes among its members <A=20
title=3D"More news, photos about Best Buy"=20
href=3D"http://content.usatoday.com/topics/topic/Brands/Consumer+Products=
/Best+Buy"><FONT=20
color=3D#00529b>Best Buy</FONT></A>, <A=20
title=3D"More news, photos about Hewlett-Packard"=20
href=3D"http://content.usatoday.com/topics/topic/Brands/Consumer+Products=
/Hewlett-Packard"><FONT=20
color=3D#00529b>Hewlett-Packard</FONT></A> and <A=20
title=3D"More news, photos about Microsoft"=20
href=3D"http://content.usatoday.com/topics/topic/Brands/Consumer+Products=
/Microsoft"><FONT=20
color=3D#00529b>Microsoft</FONT></A>, says he has owned 24 cars over the =
years and=20
so resolved last year to finish 2009 with the same three cars.</P>
<P class=3Dinside-copy>The score he gave himself was a perfect 5 because =
he=20
started and ended 2009 with a 2008 Mercedes C300, a 2007 <A=20
title=3D"More news, photos about BMW"=20
href=3D"http://content.usatoday.com/topics/topic/Organizations/Companies/=
Manufacturing,+Construction/BMW"><FONT=20
color=3D#00529b>BMW</FONT></A> 328xi and a 2008 Cadillac XLR. However, =
while he=20
didn't dispose of any of the three, he added a new one: a 2006 <A=20
title=3D"More news, photos about Porsche"=20
href=3D"http://content.usatoday.com/topics/topic/Brands/Automotive/Porsch=
e"><FONT=20
color=3D#00529b>Porsche</FONT></A> 911.</P>
<P class=3Dinside-copy>In a poll of 700 workers last year by =
WorkplaceOptions, a=20
provider of employee benefits, more than a third of resolutions involved =
either=20
weight loss or improved fitness. But Todd Thomas, professor of =
leadership=20
behavior for the DeVos Graduate School of Management, who is conducting=20
resolution research, has found that CEOs are less likely to make =
personal=20
resolutions. Rather, most CEO resolutions are directed at the companies =
they=20
run.</P>
<P class=3Dinside-copy>"We spun off from <A=20
title=3D"More news, photos about Cardinal Health"=20
href=3D"http://content.usatoday.com/topics/topic/Cardinal+Health"><FONT=20
color=3D#00529b>Cardinal Health</FONT></A> on Sept. 1, launched a new =
brand as=20
CareFusion, and have reached more than half of our global employees with =
our=20
culture sessions," says David Schlotterbeck, who awarded himself a 5 =
with an=20
exclamation point for the early success of the $4 billion medical =
technology=20
company.</P>
<P class=3Dinside-copy>But a focus on corporate goals might partly =
explain why=20
CEOs as a group don't do well on resolutions. "Even the most powerful =
CEO has=20
only a limited amount of influence on actual corporate results," Thomas=20
says.</P>
<P class=3Dinside-copy>Susan Long, CEO of Diving Unlimited =
International, a diving=20
equipment manufacturer in San Diego, resolved at the start of 2009 to =
keep her=20
91 employees working.</P>
<P class=3Dinside-copy>By February the company laid off eight. Three =
others left=20
voluntarily and only one was replaced, which leaves the company with 81=20
employees today, who all received year-end bonuses.</P>
<P class=3Dinside-copy>What score should Long get? "I'm tough on myself, =
a 3.5,"=20
she says. "Others would probably give me a 4.5. But just because there =
is a=20
recession, it's no excuse not to meet your goal."</P>
<P class=3Dinside-copy><B>Setting more personal goals </B></P>
<P class=3Dinside-copy>CEOs who made more personal resolutions reported =
mixed=20
results. Lucas Skoczkowski, CEO of Canadian software company Redknee, =
made three=20
resolutions a year ago: Take a family vacation or otherwise spend a week =
with=20
his family each quarter; read one book a week; and complete a marathon =
in four=20
hours, 15 minutes.</P>
<P class=3Dinside-copy>He postponed the marathon until this year due to =
a training=20
injury, but he did spend a week each quarter with his family. He read =
more than=20
52 books. Among his favorites were <I>Snowball</I> by Alice Schroeder, =
<I><A=20
title=3D"More news, photos about Born to Run"=20
href=3D"http://content.usatoday.com/topics/topic/Born+to+Run"><FONT=20
color=3D#00529b>Born to Run</FONT></A></I> by Christopher McDougall and =
<I>On=20
Killing </I>by Dave Grossman.</P>
<P class=3Dinside-copy>Concerro CEO Graham Barnes resolved a year ago =
that neither=20
he nor the hospital staffing software company he runs would spend a dime =
on=20
something that wasn't necessary during the month of January. His family=20
refrained from new clothes, music, videos, games, recreational reading =
material,=20
wine and new appliances.</P>
<P class=3Dinside-copy>"We cut back to just groceries and ongoing =
bills," Barnes=20
says.</P>
<P class=3Dinside-copy>His company cut non-essential travel, instituted =
a hiring=20
freeze and took on no long-term obligations that couldn't be directly =
tied to=20
revenue.</P>
<P class=3Dinside-copy>"I actually did it," says Barnes, who scored =
himself a 4 on=20
the 1-to-5 scale.</P>
<P class=3Dinside-copy>If nothing else, the exercise sparked a good =
debate with=20
his children on what was and was not discretionary, Barnes=20
says.</P></SPAN></DIV></BODY></HTML>

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