Status: U Return-Path: Received: from whmx-evening.pas.sa.earthlink.net ([127.0.0.1]) by whmx-evening.pas.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1pT1mx4mt3NZFkO0; Fri, 25 Feb 2011 09:21:53 -0800 (PST) Received: from mail123c38.carrierzone.com ([66.175.56.153]) by whmx-evening.pas.sa.earthlink.net (EarthLink SMTP Server) with ESMTP id 1pT1mw2HG3NZFkO0 for ; Fri, 25 Feb 2011 09:21:53 -0800 (PST) X-Authenticated-User: merilee.kerncommunications.com Received: from merilee07cf8a9 (wsip-68-15-13-44.sd.sd.cox.net [68.15.13.44]) (authenticated bits=0) by mail123c38.carrierzone.com (8.13.6/8.13.1) with ESMTP id p1PHLmcZ010734; Fri, 25 Feb 2011 17:21:51 GMT Message-ID: <2181BB01E1BA490BB9075528841B55C0@merilee07cf8a9> Reply-To: "Merilee Kern" From: "Merilee Kern" To: "Merilee Kern" , "David Roddenberry" , , Subject: Milwaukee Small Business Times Placement Date: Fri, 25 Feb 2011 09:21:59 -0800 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_00A2_01CBD4CD.741BE340"; type="multipart/alternative" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5931 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5994 X-CSC: 0 X-CHA: v=1.1 cv=3Wgzg0pDBe2lbjP1dkH0xmgtapdDo2pphgVIyOXLmUA= c=1 sm=1 a=uZZJ1tu96HQA:10 a=OkTZCP_1vwgA:10 a=amoHW2/Lxk+JwdK3UfH89Q==:17 a=CwUg4MVhAAAA:8 a=R0h3WEIsAAAA:8 a=jKWH1wrISqpIWJWx_XEA:9 a=Tz83WmFuGiy3uZnhkucA:7 a=3CL8jFIkKb-pjbNgHoy77JsuWM8A:4 a=wPNLvfGTeEIA:10 a=aNSpgLivAAAA:8 a=VNQdXk3pWB-3o8pl9xoA:9 a=uYiIEo88yFvVFJWTJP8A:7 a=3MZKaWq7uh1PUtlwOtaAlEkjAagA:4 a=GYBDPAz1094A:10 a=L9M8u5m-edMA:10 a=TfPrk5zsANd5u8-ZL7gA:9 a=N5C9chrR05EBaMQYfGOHrZed-ysA:4 a=1Vq_FK4TplAA:10 a=rocupg1-2MiR0S7gNJ8A:9 a=amoHW2/Lxk+JwdK3UfH89Q==:117 X-ELNK-Info: sbv=0; sbrc=.0; sbf=00; sbw=000; This is a multi-part message in MIME format. ------=_NextPart_000_00A2_01CBD4CD.741BE340 Content-Type: multipart/alternative; boundary="----=_NextPart_001_00A3_01CBD4CD.741BE340" ------=_NextPart_001_00A3_01CBD4CD.741BE340 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.biztimes.com/bubbler/2011/2/24/ Milwaukee and Southeastern Wisconsin Business News Weight loss competition to kick off in Wisconsin In just over two weeks, Wisconsin residents will get the chance to win = cash for losing weight. New York-based HealthyWage, an online network = that pays members who improve their health by losing weight, has chosen = Wisconsin as one of 20 markets the company will enter this year.=20 "Our background is providing financial incentives for individuals to = help them lose weight and even fight obesity on some level," said = Branden Smyth, vice president of business development at HealthyWage. = "Our goal is to get employers and individuals in the community involved = in the 'Matchup' to make an impact on the state of health in any region = we enter."=20 Individuals will compete in teams of five for the greatest percentage of = weight loss, Smyth said.=20 Three months later, on June 18 the winning teams will receive a total of = $18,000 in cash prizes.=20 "The first place team will win $10,000; second place will receive $5,000 = and third place will receive $3,000," Smyth said. "Teams can be made up = of fellow employees or they can team up with friends and family members = for even more incentive."=20 In order to participate, individuals must pay $60 to be eligible, but = teams that join as part of an employer initiative receive a $10 = discount, Smyth said.=20 According to Smyth, Wisconsin was chosen as one of the 2011 markets = because of the need for such an incentive, but also because certain = employers requested such an incentive.=20 "Statistics tell us that at least 62 percent of Wisconsin adults are = reported as overweight and nearly 30 percent of them are classified as = obese," Smyth said. "We choose specific markets as well because certain = employers are looking for that type of incentive to offer their = employees."=20 Companies large and small have jumped on board for the contest.=20 "A lot of companies now have cut back on their wellness initiatives = because of the recession," Smyth said. "This is a way they can offer = those types of incentives without a lot of administrative work on their = part."=20 Companies participating in the Wisconsin Matachup already include = Extendicare, Foremost Farms, Midwest Dental, Ruud Lighting and Thilmany. = Healthywage already has a similar contest planned for Wisconsin in 2012 = and as an added incentive will offer any participant with a BMI above 30 = who achieves a BMI below 25 after one year an additional $100. New York, = San Francisco, and Chicago will also have competitions launched in their = markets, Smyth said. To register for The Wisconsin Matchup visit = www.HealthyWage.com/wisconsin-matchup. ------=_NextPart_001_00A3_01CBD4CD.741BE340 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://www.biztimes.c= om/bubbler/2011/2/24/
 

Milwaukee and Southeastern Wisconsin Business News

Weight loss competition to kick off in Wisconsin

In just over two weeks, Wisconsin residents will get the chance to = win cash=20 for losing weight. New York-based HealthyWage, an online network that = pays=20 members who improve their health by losing weight, has chosen Wisconsin = as one=20 of 20 markets the company will enter this year.
=93Our background is = providing=20 financial incentives for individuals to help them lose weight and even = fight=20 obesity on some level,=94 said Branden Smyth, vice president of business = development at HealthyWage. =93Our goal is to get employers and = individuals in the=20 community involved in the =91Matchup=92 to make an impact on the state = of health in=20 any region we enter.=94
Individuals will compete in teams of five = for the=20 greatest percentage of weight loss, Smyth said.
Three months later, = on June=20 18 the winning teams will receive a total of $18,000 in cash prizes. =
=93The=20 first place team will win $10,000; second place will receive $5,000 and = third=20 place will receive $3,000,=94 Smyth said. =93Teams can be made up of = fellow=20 employees or they can team up with friends and family members for even = more=20 incentive.=94
In order to participate, individuals must pay $60 to = be=20 eligible, but teams that join as part of an employer initiative receive = a $10=20 discount, Smyth said.
According to Smyth, Wisconsin was chosen as = one of the=20 2011 markets because of the need for such an incentive, but also because = certain=20 employers requested such an incentive.
=93Statistics tell us that at = least 62=20 percent of Wisconsin adults are reported as overweight and nearly 30 = percent of=20 them are classified as obese,=94 Smyth said. =93We choose specific = markets as well=20 because certain employers are looking for that type of incentive to = offer their=20 employees.=94
Companies large and small have jumped on board for the = contest.=20
=93A lot of companies now have cut back on their wellness = initiatives because=20 of the recession,=94 Smyth said. =93This is a way they can offer those = types of=20 incentives without a lot of administrative work on their part.=94 =
Companies=20 participating in the Wisconsin Matachup already include Extendicare, = Foremost=20 Farms, Midwest Dental, Ruud Lighting and Thilmany. Healthywage already = has a=20 similar contest planned for Wisconsin in 2012 and as an added incentive = will=20 offer any participant with a BMI above 30 who achieves a BMI below 25 = after one=20 year an additional $100. New York, San Francisco, and Chicago will also = have=20 competitions launched in their markets, Smyth said. To register for The=20 Wisconsin Matchup visit www.HealthyWage.co= m/wisconsin-matchup.

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