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Re: Amelia Re: Diet Betting Boom: Health & Biz Trend Story - Co Pays =
'Losers' Nearly Half a Million =
Dollarshttp://www.lhj.com/blogs/ladieslounge/2012/02/01/think-you-can=E2=80=
=99t-lose-weight-wanna-bet/




Think You Can=E2=80=99t Lose Weight? Wanna Bet?
February 1, 2012 at 10:45 am, by Amelia Harnish

Having trouble slimming down? Staying the course is tough even when you =
know all the tricks: diet with friends, announce your goals and commit =
to a workout schedule. But raising the stakes might help. A new crop of =
dieting sites does just that by offering a chance to make money for the =
weight you lose=E2=80=94or pay up if you don=E2=80=99t.

We know supportive social dieting sites and apps that help you track =
your meals can be helpful, but weight loss gambling? It may sound weird, =
or even slightly shady, but research supports it: People with a =
financial incentive lose more weight, according to two studies.

=E2=80=9CBut it=E2=80=99s not as simple as just paying people to lose =
weight,=E2=80=9D says Leslie John, Ph.D., a professor at Harvard =
Business School who studies behavioral decision-making. =E2=80=9CWhat we =
found is that people actually hate losing money even more than they like =
making money. They hate that regret, so when you use that as leverage in =
a weight-loss scheme, it works.=E2=80=9D

DietBet is the newest site to allow users to bet on their weight loss. =
The goal is to make dieting a game, according to founder Jamie Rosen. =
One person plays the role of organizer. She invites others to join and =
sets how much everyone has to put in the pot. Then, the goal is to lose =
either 8 pounds or 4 percent of your body weight by the team weigh-in at =
the end of four weeks. You can set it up so that whoever loses the most =
weight wins everyone=E2=80=99s money, or you can split it among the =
people who reach the goal.

Another site, HealthyWage, offers longer challenges and bigger payouts. =
To participate in their 10 percent challenge, you put down $100 and if =
you can lose 10 percent of your body weight in six months you can double =
your money. Their BMI Challenge is geared toward people with a Body Mass =
Index over 30. It=E2=80=99s free to participate, but if you get your BMI =
down to 25, you win $100. Or if you want, you can put down $300 and win =
$1,000 at the end of the year. To win the cash you have to verify your =
weight regularly at your gym, doctor=E2=80=99s office or Weight Watchers =
meeting.

About 25 percent of the people who pay for the BMI Challenge win the =
money, says co-founder David Roddenberry. Given how hard it is to move =
the needle on BMI, that=E2=80=99s pretty good.

But the biggest draw for HealthyWage is their Matchup game, played in =
groups of five for three months. You pay $60, and your team competes =
against 150 other teams to see who can lose the most weight in three =
months. The team that comes in first wins $10,000.

Maybe 10 grand is a bit of a lofty goal, but still, the model seems to =
work thanks to the added social components: teamwork and competition. =
=E2=80=9CHaving teammates counting on me really made a huge =
difference,=E2=80=9D says Pat Grimes, who lost 44 pounds and was on this =
month=E2=80=99s $10,000 team. =E2=80=9CThe money is out of the question =
without everyone doing their part.=E2=80=9D

Mom blogger Amy Oztan started a DietBet with a few other bloggers =
earlier this month, and has lost almost 9 pounds. =E2=80=9CThere were so =
many times when I wanted to just say screw it, but I didn=E2=80=99t want =
to be the loser,=E2=80=9D she says.

These are just two of many sites out there. There=E2=80=99s also FatBet =
(which wins the prize for best tagline: =E2=80=9CYou Bet Your =
Ass=E2=80=9D), GymPact (which charges you when you don=E2=80=99t make it =
to the gym) and Stickk (which allows you to choose from a variety of =
goals like losing weight or quitting cigarettes).

No one=E2=80=99s placing any bets, however, on whether the weight loss =
will last. That=E2=80=99s another story.

Photo copyright infomages=E2=80=94Fotolia.com.

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%80%99t-lose-weight-wanna-bet/"=20
rel=3Dbookmark>Think You Can=E2=80=99t Lose Weight? Wanna Bet?</A></H2>
<P>February 1, 2012 at 10:45 am, by Amelia Harnish</P>
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<P><A=20
href=3D"http://www.lhj.com/blogs/ladieslounge/2012/02/01/think-you-can%e2=
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rel=3D"attachment wp-att-21628"><IMG style=3D"WIDTH: 296px; HEIGHT: =
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width=3D296 height=3D221></A>Having trouble slimming down? Staying the =
course is=20
tough even when you know all the tricks: diet with friends, announce =
your goals=20
and commit to a workout schedule. But raising the stakes might help. A =
new crop=20
of dieting sites does just that by offering a chance to make money for =
the=20
weight you lose=E2=80=94or pay up if you don=E2=80=99t.</P>
<P>We know supportive social dieting sites and apps that help you track =
your=20
meals can be helpful, but weight loss gambling? It may sound weird, or =
even=20
slightly shady, but research supports it: People with a financial =
incentive lose=20
more weight, according to two studies.</P>
<P>=E2=80=9CBut it=E2=80=99s not as simple as just paying people to lose =
weight,=E2=80=9D says Leslie=20
John, Ph.D., a professor at Harvard Business School who studies =
behavioral=20
decision-making. =E2=80=9CWhat we found is that people actually hate =
losing money even=20
more than they like making money. They hate that regret, so when you use =
that as=20
leverage in a weight-loss scheme, it works.=E2=80=9D</P>
<P><A href=3D"http://www.dietbet.com/" target=3D_blank>DietBet</A> is =
the newest=20
site to allow users to bet on their weight loss. The goal is to make =
dieting a=20
game, according to founder Jamie Rosen. One person plays the role of =
organizer.=20
She invites others to join and sets how much everyone has to put in the =
pot.=20
Then, the goal is to lose either 8 pounds or 4 percent of your body =
weight by=20
the team weigh-in at the end of four weeks. You can set it up so that =
whoever=20
loses the most weight wins everyone=E2=80=99s money, or you can split it =
among the=20
people who reach the goal.</P>
<P>Another site, <A href=3D"https://www.healthywage.com/"=20
target=3D_blank>HealthyWage</A>, offers longer challenges and bigger =
payouts. To=20
participate in their 10 percent challenge, you put down $100 and if you =
can lose=20
10 percent of your body weight in six months you can double your money. =
Their=20
BMI Challenge is geared toward people with a Body Mass Index over 30. =
It=E2=80=99s free=20
to participate, but if you get your BMI down to 25, you win $100. Or if =
you=20
want, you can put down $300 and win $1,000 at the end of the year. To =
win the=20
cash you have to verify your weight regularly at your gym, =
doctor=E2=80=99s office or=20
Weight Watchers meeting.</P>
<P>About 25 percent of the people who pay for the BMI Challenge win the =
money,=20
says co-founder David Roddenberry. Given how hard it is to move the =
needle on=20
BMI, that=E2=80=99s pretty good.</P>
<P>But the biggest draw for HealthyWage is their Matchup game, played in =
groups=20
of five for three months. You pay $60, and your team competes against =
150 other=20
teams to see who can lose the most weight in three months. The team that =
comes=20
in first wins $10,000.</P>
<P>Maybe 10 grand is a bit of a lofty goal, but still, the model seems =
to work=20
thanks to the added social components: teamwork and competition. =
=E2=80=9CHaving=20
teammates counting on me really made a huge difference,=E2=80=9D says =
Pat Grimes, who=20
lost 44 pounds and was on this month=E2=80=99s $10,000 team. =
=E2=80=9CThe money is out of the=20
question without everyone doing their part.=E2=80=9D</P>
<P>Mom <A href=3D"http://selfishmom.com/" target=3D_blank>blogger Amy =
Oztan</A>=20
started a DietBet with a few other bloggers earlier this month, and has =
lost=20
almost 9 pounds. =E2=80=9CThere were so many times when I wanted to just =
say screw it,=20
but I didn=E2=80=99t want to be the loser,=E2=80=9D she says.</P>
<P>These are just two of many sites out there. There=E2=80=99s also <A=20
href=3D"http://fatbet.net/home.aspx" target=3D_blank>FatBet</A> (which =
wins the=20
prize for best tagline: =E2=80=9CYou Bet Your Ass=E2=80=9D), <A =
href=3D"http://www.gym-pact.com/"=20
target=3D_blank>GymPact</A> (which charges you when you don=E2=80=99t =
make it to the gym)=20
and <A href=3D"http://www.stickk.com/" target=3D_blank>Stickk </A>(which =
allows you=20
to choose from a variety of goals like losing weight or quitting=20
cigarettes).</P>
<P>No one=E2=80=99s placing any bets, however, on whether the weight =
loss will last.=20
That=E2=80=99s another story.</P>
<P><EM>Photo copyright =
infomages=E2=80=94Fotolia.com</EM>.</P></DIV></BODY></HTML>

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