X-Spam-Flag: NO X-Envelope-From: merilee@kerncommunications.com Return-Path: Received: from dukecmmtar03.coxmail.com (dukecmmtar03.coxmail.com [68.99.120.44]) by mail134c38.carrierzone.com (8.13.6/8.13.1) with ESMTP id pAE32ifv031823 for ; Sun, 13 Nov 2011 22:02:47 -0500 Received: from dukecmimpo03.coxmail.com ([68.99.120.137]) by dukecmmtar03.coxmail.com (InterMail vM.7.08.02.01 201-2186-121-102-20070209) with ESMTP id <20111114030242.KFA7543.dukecmmtar03.coxmail.com@dukecmimpo03.coxmail.com>; Sun, 13 Nov 2011 22:02:42 -0500 Received: from merilee07cf8a9 ([68.15.13.44]) by dukecmimpo03.coxmail.com with bizsmtp id wr2g1h0010x1YcL01r2hxQ; Sun, 13 Nov 2011 22:02:41 -0500 Message-ID: Reply-To: "Merilee Kern" From: "Merilee Kern" To: "David Roddenberry" , "Merilee Kern" , Subject: HuffingtonPost.com Placement - Web site has embedded video Date: Sun, 13 Nov 2011 19:03:20 -0800 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_034D_01CCA236.E8ED6EF0"; type="multipart/alternative" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5931 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.6157 X-CSC: 0 X-CHA: v=1.1 cv=DkKHUMzP9Cf7sHn8f5/U1/dJCJEdPskD5+HdoEo8XkI= c=1 sm=1 a=_yJ9veG-jTQA:10 a=nGo8SpNOHtMA:10 a=OkTZCP_1vwgA:10 a=AKOHMRsPwIEA:10 a=amoHW2/Lxk+JwdK3UfH89Q==:17 a=Bkk-FkfRAAAA:8 a=FVcYblTeAAAA:8 a=U_Kj9fNgV7I7lhfNkJ8A:9 a=Ae685TJBLZd5ZDrT5vIA:7 a=wPNLvfGTeEIA:10 a=m7Q7q5RNHsoA:10 a=l2pjRfYXQfgA:10 a=NoV7PGJ5DJSzYdnx:21 a=NxxJFnfmWkwCd31z:21 a=19sk-GS6AAAA:8 a=R0h3WEIsAAAA:8 a=Wz4AbvGfAAAA:8 a=njzuMZrSAAAA:8 a=119SvEY6AAAA:8 a=kAZvZuCjAAAA:8 a=aH8tEciwAAAA:8 a=8pif782wAAAA:8 a=HnWHAmuNAAAA:8 a=ZJjxc0SMAAAA:8 a=uWbZMeaMAAAA:8 a=PKb78MT6qBqRz4fCtikA:7 a=5X2Y_TleLOEA:10 a=hfp-6gYZxqEA:10 a=nkOSG8YZvF8A:10 a=XPshNvWGPN0A:10 a=0kfdedw4WtUA:10 a=SSmOFEACAAAA:8 a=RqOAJGx8AAAA:8 a=9Nh3XNCC4Wgl8nklVBYA:9 a=ThXoG2Tns1DhBQTuijkA:7 a=1Vq_FK4TplAA:10 a=kIyWkxojy-cuB_So0VoA:9 a=MXPDk-a9g2WvwAx8_JYA:9 a=KQqxNPgzF0kA:10 a=Cbw6JUp5aYZSOSGS:18 a=GQNcxYAmtLXB/ffFAU8xTQ==:117 This is a multi-part message in MIME format. ------=_NextPart_000_034D_01CCA236.E8ED6EF0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_034E_01CCA236.E8ED6EF0" ------=_NextPart_001_034E_01CCA236.E8ED6EF0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.huffingtonpost.com/2011/11/11/healthywage-bet-money-on-weight_= n_1087362.html =20 HealthyWage Lets Dieters Gamble Away The Pounds=20 Posted: 11/11/11 03:23 PM ET=20 There's no aerobic value in throwing dice, spinning the roulette wheel = or playing slots -- but a fitness company thinks dieters can gamble = themselves into better shape by betting how far they can tip the scale.=20 In a new fitness initiative, dieters who wager $100 will win $200 if = they lose 10 percent of their bodyweight in six months. Those who can't = lose the weight eat the loss. David Roddenberry, co-founder of HealthyWage, which launched the 10% = Challenge, says the program has more to do with rewarding healthy = behavior than it does with gaming. "Academic studies and literature suggest it's an enhancement -- it's not = like the money alone will make you lose the weight," Roddenberry told = The Huffington Post. "It's for people who are looking for that = additional motivation." Becoming healthier might seem like motivation enough, but without = smaller incentives and objectives, it can be hard to stay on track, said = Roddenberry.=20 "It's lots of little choices that make us overweight," Roddenberry said. = "Conceptually you understand that having high blood pressure or blood = sugar is a bad thing -- but it's very hard to make good individual = decisions to get there." Rewarding people when they make the right choices can help them change = their habits and live healthier lives, according to a recent study by = University of Connecticut researchers, who determined that = "reinforcement-based intervention substantially enhances short-term = weight loss." "We think everyone should have an incentive plan when they start a = diet," Roddenberry said. "The research shows you are more effective at = losing weight with an incentive plan." A former hedge fund employee with a background in health policy, = Roddenberry launched HealthyWage in 2009 at a TechCrunch event. Since then, HealthyWage has attracted more than 100,000 participants = with incentive-based dieting programs. In a recent contest offered by the company, roughly 25 percent of = participants reduced their body mass index from levels classified as = obese to levels classified as normal, winning money in the process. In the 10% Challenge, which is open to anyone in the United States, = Roddenberry is hoping 40 percent of participants will shed pounds and = make money. "We try to make it so we have a lot of successful participants," he = said. "We try to have as many winners as we possibly can and still cover = our costs." Though the company keeps the cash wagered by unsuccessful dieters, = Roddenberry says the majority of HealthyWage's total revenue comes from = corporations, insurers and sponsors. "We're not making that much on people who are putting their skin in the = game," he said. "We're making it on the companies that want to help them = be healthy and the sponsors that want to connect with them." HealthyWage isn't alone in linking weight loss with monetary gain. = There's TV's "The Biggest Loser," which awards its winner with a prize = of $250,000, and FatBet.net, which lets dieters wager among friends on = their weight loss, among other endeavors that mix fitness and finances. But HealthyWage touts itself as the only company in the country that = pays people if they lose weight. Even though participants in the 10% Challenge have to put up a wager to = take part, Roddenberry insists that betting on weight loss isn't a form = of gambling. "A gamble is a game of chance and this is a game of skill," he said. "If = you lose the weight you will get paid -- there is no chance involved. = From a legal perspective, we are comfortable that is a contract between = a participant and us." Anti-gambling groups were reluctant to comment on whether this form of = wagering qualifies as gambling. "The definition of gambling is generally considered to be anytime you = risk something of value for something of value and the outcome is not = guaranteed," said Robert Johnson, executive director of the California = Council on Problem Gambling. As every dieter knows, the outcome of a fitness plan is anything but = guaranteed. But Roddenberry says HealthyWage isn't gambling, even though = it uses terms like "bet," "win" and "lucrative" to promote its programs. "We are desperately in need of solutions that make weight loss exciting = and fun," he said. "If using language around gambling makes it more = exciting for people to start a weight loss program, we're all for that." Participants in the 10% Challenge must certify their weight at the = beginning and the end of the contest at a doctor's office of one of = several thousand health clubs affiliated with the program nationwide = (participants are not required to be members of the gyms, Roddenberry = said). Every week, contestants submit updates on their weight online. Once they've registered, participants can use any weight loss technique = they like, from The Atkins Diet and P90X to Convict Conditioning and The = Caveman Diet. So long as they reduce their weight by 10 percent in six = months, they double their $100 wager. But that won't be enough to motivate those who suffer from the most = severe weight problems, according to personal weight loss coach Brenda = Gold. Gold told The Huffington Post she could imagine the program inspiring = people who want to shed a few pounds, but until the final payout nears = $1 million she doubts a contest like the 10% Challenge will motivate = dieters who need the most help. "I've been at this almost 30 years, and people that are desperate are = desperate," the Orange County, Calif., weight loss coach said. "Feeling = miserable, feeling like an outcast, being discriminated against, not = being able to move and walk up steps -- if that's not motivation enough, = then money is like tenth in line." So far, more than 1,000 people have signed up for the 10% Challenge. Tammy Brennecke, of Ankeny, Iowa, signed up hoping that the added = incentive of making money -- or the disincentive of losing her $100 = investment -- will provide the impetus to stay committed compared to = other fitness programs. "I wouldn't say it's gambling," Brennecke said, "but it's putting a = carrot out there for myself." ------=_NextPart_001_034E_01CCA236.E8ED6EF0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://www.huffingtonpost.com/2011/11/11/healthyw= age-bet-money-on-weight_n_1087362.html
 
3Dhomepage
 
 
3D"Ben

HealthyWage Lets Dieters Gamble Away The Pounds =


Posted: 11/11/11 03:23 PM ET=20

There's no aerobic value in throwing = dice, spinning=20 the roulette wheel or playing slots -- but a fitness company thinks = dieters can=20 gamble themselves into better shape by betting how far they can tip the = scale.=20

In a new fitness initiative, dieters who = wager $100=20 will win $200 if they lose 10 percent of their bodyweight in six months. = Those=20 who can't lose the weight eat the loss.

David Roddenberry, co-founder of = HealthyWage, which = launched the=20 10%=20 Challenge, says the program has = more to do=20 with rewarding healthy behavior than it does with gaming.

"Academic studies and literature suggest = it's an=20 enhancement -- it's not like the money alone will make you lose the = weight,"=20 Roddenberry told The Huffington Post. "It's for people who are looking = for that=20 additional motivation."

Becoming healthier might seem like = motivation enough,=20 but without smaller incentives and objectives, it can be hard to stay on = track,=20 said Roddenberry.

"It's lots of little choices that make us = overweight," Roddenberry said. "Conceptually you understand that having = high=20 blood pressure or blood sugar is a bad thing -- but it's very hard to = make good=20 individual decisions to get there."

Rewarding people when they make the right = choices can=20 help them change their habits and live healthier lives, according to a = recent = study by University=20 of Connecticut researchers, who = determined=20 that "reinforcement-based intervention substantially enhances short-term = weight=20 loss."

"We think everyone should have an = incentive plan when=20 they start a diet," Roddenberry said. "The research shows you are more = effective=20 at losing weight with an incentive plan."

A former hedge fund employee with a = background in=20 health policy, Roddenberry launched HealthyWage in 2009 at a = TechCrunch=20 event.

Since then, HealthyWage has attracted = more than=20 100,000 participants with incentive-based dieting programs.

In a recent contest offered by the = company, roughly=20 25 percent of participants reduced their body mass index from levels = classified=20 as obese to levels classified as normal, winning money in the=20 process.

In the 10% Challenge, which is open to = anyone in the=20 United States, Roddenberry is hoping 40 percent of participants will = shed pounds=20 and make money.

"We try to make it so we have a lot of = successful=20 participants," he said. "We try to have as many winners as we possibly = can and=20 still cover our costs."

Though the company keeps the cash wagered = by=20 unsuccessful dieters, Roddenberry says the majority of HealthyWage's = total=20 revenue comes from corporations, insurers and sponsors.

"We're not making that much on people who = are putting=20 their skin in the game," he said. "We're making it on the companies that = want to=20 help them be healthy and the sponsors that want to connect with=20 them."

HealthyWage isn't alone in linking weight = loss with=20 monetary gain. There's TV's "The Biggest Loser," which=20 awards its winner with a prize of $250,000, and FatBet.net,=20 which lets dieters wager among friends on their weight loss, among other = endeavors that mix fitness and finances.

But HealthyWage touts itself as the only = company in=20 the country that pays people if they lose weight.

Even though participants in the 10% = Challenge have to=20 put up a wager to take part, Roddenberry insists that betting on weight = loss=20 isn't a form of gambling.

"A gamble is a game of chance and this is = a game of=20 skill," he said. "If you lose the weight you will get paid -- there is = no chance=20 involved. From a legal perspective, we are comfortable that is a = contract=20 between a participant and us."

Anti-gambling groups were reluctant to = comment on=20 whether this form of wagering qualifies as gambling.

"The definition of gambling is generally = considered=20 to be anytime you risk something of value for something of value and the = outcome=20 is not guaranteed," said Robert Johnson, executive director of the = California Council on Problem = Gambling.

As every dieter knows, the outcome of a = fitness plan=20 is anything but guaranteed. But Roddenberry says HealthyWage isn't = gambling,=20 even though it uses terms like "bet," "win" and "lucrative" to promote = its=20 programs.

"We are desperately in need of solutions = that make=20 weight loss exciting and fun," he said. "If using language around = gambling makes=20 it more exciting for people to start a weight loss program, we're all = for=20 that."

Participants in the 10% Challenge must = certify their=20 weight at the beginning and the end of the contest at a doctor's office = of one=20 of several thousand health clubs affiliated with the program nationwide=20 (participants are not required to be members of the gyms, Roddenberry = said).=20 Every week, contestants submit updates on their weight = online.

Once they've registered, participants can = use any=20 weight loss technique they like, from The Atkins Diet and=20 P90X to=20 Convict=20 Conditioning and The Caveman = Diet. So long as they reduce = their weight by=20 10 percent in six months, they double their $100 wager.

But that won't be enough to motivate = those who suffer=20 from the most severe weight problems, according to personal weight loss coach Brenda=20 Gold.

Gold told The Huffington Post she could = imagine the=20 program inspiring people who want to shed a few pounds, but until the = final=20 payout nears $1 million she doubts a contest like the 10% Challenge will = motivate dieters who need the most help.

"I've been at this almost 30 years, and = people that=20 are desperate are desperate," the Orange County, Calif., weight loss = coach said.=20 "Feeling miserable, feeling like an outcast, being discriminated = against, not=20 being able to move and walk up steps -- if that's not motivation enough, = then=20 money is like tenth in line."

So far, more than 1,000 people have = signed up for the=20 10% Challenge.

Tammy Brennecke, of Ankeny, Iowa, signed = up hoping=20 that the added incentive of making money -- or the disincentive of = losing her=20 $100 investment -- will provide the impetus to stay committed compared = to other=20 fitness programs.

"I wouldn't say it's gambling," Brennecke = said, "but=20 it's putting a carrot out there for myself."

 

 

 

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