X-Envelope-From: merilee@kerncommunications.com Return-Path: Received: from dukecmmtar04.coxmail.com (dukecmmtar04.coxmail.com [68.99.120.47]) by mail136c38.carrierzone.com (8.13.6/8.13.1) with ESMTP id p9QH7hDm013964 for ; Wed, 26 Oct 2011 13:07:48 -0400 Received: from dukecmimpo02.coxmail.com ([68.99.120.135]) by dukecmmtar04.coxmail.com (InterMail vM.7.08.02.01 201-2186-121-102-20070209) with ESMTP id <20111026170354.RJNF15065.dukecmmtar04.coxmail.com@dukecmimpo02.coxmail.com>; Wed, 26 Oct 2011 13:03:54 -0400 Received: from merilee07cf8a9 ([68.15.13.44]) by dukecmimpo02.coxmail.com with bizsmtp id pV3t1h0050x1YcL01V3tqQ; Wed, 26 Oct 2011 13:03:54 -0400 Message-ID: <6D704795A0894FD0AF37F60CE8D40D09@merilee07cf8a9> Reply-To: "Merilee Kern" From: "Merilee Kern" To: "David Roddenberry" , "Merilee Kern" Subject: HealthcareFinanceNews.com Placement Date: Wed, 26 Oct 2011 10:04:30 -0700 Organization: Kern Communications MIME-Version: 1.0 Content-Type: multipart/related; type="multipart/alternative"; boundary="----=_NextPart_000_06D1_01CC93C6.A713EB90" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5931 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.6109 X-CSC: 0 X-CHA: v=1.1 cv=IAZzA/DC+NpT+9SI1f86yaIKlUrr1552hHGGwotcbqo= c=1 sm=1 a=TlyM6b1K5OMA:10 a=nGo8SpNOHtMA:10 a=OkTZCP_1vwgA:10 a=AKOHMRsPwIEA:10 a=amoHW2/Lxk+JwdK3UfH89Q==:17 a=HqFtfgGQAAAA:8 a=1gwY_k8siQYd33wx1kMA:9 a=EU9C3BTAcvxphUTRKbIA:7 a=pILNOxqGKmIA:10 a=eeYaEHnAP1U8F_gu:21 a=tF9_06Fmd2K73fQ5:21 a=MYONL_h9TCgVhxIPGX8A:9 a=Ib8Gju9rv42uFE3Mg_MA:7 a=cMWAhUeQEj7blWMaTCoA:9 a=1Vq_FK4TplAA:10 a=P5xSlsNeGOLMx5xrA5oA:9 a=kMAKiqu5Rp2I0moa1OqVOA==:117 This is a multi-part message in MIME format. ------=_NextPart_000_06D1_01CC93C6.A713EB90 Content-Type: multipart/alternative; boundary="----=_NextPart_001_06D2_01CC93C6.A713EB90" ------=_NextPart_001_06D2_01CC93C6.A713EB90 Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable http://www.healthcarefinancenews.com/news/healthywage-bets-money-weight-l= oss-success HealthyWage bets money on weight loss success October 25, 2011 | Jeff Rowe, Contributing Writer NEW YORK CITY =96 Wanna bet you can lose weight? One company is hoping = you=92ll try. HealthyWage, a New York City-based company that designs weight loss = challenges and contests, recently launched a new program that will allow = people to =93bet=94 on their ability to lose weight using any diet = and/or fitness program the customers choose. Dubbed the =9310% Challenge=94, the new program gives participants the = chance to pay $100 but make $200 if they lose 10 percent of their = starting weight within six months. Starting and ending weights will be = verified through HealthyWage health club partners across the country, = and participants will have to self-report their weight online once per = week. [See also: Workplace wellness programs should focus on improvement, not = participation] According to some HealthyWage partners, participants are wasting no time = getting started. At Memorial Health System in South Bend, Ind., Tammy Vasta, the = coordinator of Employee Health, said, =93Our staff are really fired up = about this program and the incentive. One team of five have already = signed up for membership at our healthclub as one of their strategies = for losing the weight!=94 Meanwhile, Ervin Zubic, senior vice president of fitness services for = Lifestyle Family Fitness, one of HealthyWage=92s fitness club partners, = noted, =93During our first promotion with HealthyWage, Lifestyle Family = Fitness acquired dozens of new members as a result of the initial = weigh-in day. Overall, the promotion drove traffic into our club = locations throughout Florida and North Carolina and opened the door for = us to connect with businesses and discuss our corporate wellness = programs for employees.=94=20 In addition to its new 10% Challenge, the company offers various other = cash rewards-based diet programs that pay participants to successfully = make healthy choices. The company=92s pioneering BMI Challenge pays = $1,000 to those who invest $300 to participate and move from an obese = BMI classification (greater than 30) to a normal BMI (less than 25) over = a year=92s time, while following a few rules and checking in on a weekly = basis.=20 In a press release announcing the 10% Challenge program, HealthyWage = co-founder David Roddenberry said, =93Monetary incentives serve to = enhance the effectiveness of, and duly complement, weight-loss programs = of any and all sorts, especially when paid out quickly like our new 10% = Challenge. In fact, financial health incentives are a growing trend, = with more than 50 percent of self-insured employers in the U.S. now = offering some type of financial inducement as part of their healthcare = program.=94 For those who prefer to participate in the BMI Challenge for free, = without any up-front investment, HealthyWage offers the option to earn = $100 for achieving these same term-based BMI goals. According to = HealthyWage, to date, more than 20 percent of individuals who committed = their own money have won the cash prize and achieved a healthy weight = through HealthyWage=92s pioneering BMI Challenge. ------=_NextPart_001_06D2_01CC93C6.A713EB90 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable
http://www.healthcarefinancenews.com/news/healthywag= e-bets-money-weight-loss-success
 
3D"Healthcare
 
 
 
 
 
 

HealthyWage bets money on weight loss success

October 25, 2011 | Jeff Rowe, Contributing = Writer
 

NEW YORK CITY =96 Wanna bet you can lose weight?  One company is = hoping=20 you=92ll try.

HealthyWage, a New York City-based company that designs weight loss=20 challenges and contests, recently launched a new program that will allow = people=20 to =93bet=94 on their ability to lose weight using any diet and/or = fitness program=20 the customers choose.

Dubbed the =9310% Challenge=94, the new program gives participants = the chance to=20 pay $100 but make $200 if they lose 10 percent of their starting weight = within=20 six months. Starting and ending weights will be verified through = HealthyWage=20 health club partners across the country, and participants will have to=20 self-report their weight online once per week.

[See also: Workplace=20 wellness programs should focus on improvement, not=20 participation]

According to some HealthyWage partners, participants are wasting no = time=20 getting started.

At Memorial Health System in South Bend, Ind., Tammy Vasta, the = coordinator=20 of Employee Health, said, =93Our staff are really fired up about this = program and=20 the incentive. One team of five have already signed up for membership at = our=20 healthclub as one of their strategies for losing the weight!=94

Meanwhile, Ervin Zubic, senior vice president of fitness services for = Lifestyle Family Fitness, one of HealthyWage=92s fitness club partners, = noted,=20 =93During our first promotion with HealthyWage, Lifestyle Family Fitness = acquired=20 dozens of new members as a result of the initial weigh-in day. Overall, = the=20 promotion drove traffic into our club locations throughout Florida and = North=20 Carolina and opened the door for us to connect with businesses and = discuss our=20 corporate wellness programs for employees.=94

In addition to its new 10% Challenge, the company offers various = other cash=20 rewards-based diet programs that pay participants to successfully make = healthy=20 choices. The company=92s pioneering BMI Challenge pays $1,000 to those = who invest=20 $300 to participate and move from an obese BMI classification (greater = than 30)=20 to a normal BMI (less than 25) over a year=92s time, while following a = few rules=20 and checking in on a weekly basis.

In a press release announcing the 10% Challenge program, HealthyWage=20 co-founder David Roddenberry said, =93Monetary incentives serve to = enhance the=20 effectiveness of, and duly complement, weight-loss programs of any and = all=20 sorts, especially when paid out quickly like our new 10% Challenge. In = fact,=20 financial health incentives are a growing trend, with more than 50 = percent of=20 self-insured employers in the U.S. now offering some type of financial=20 inducement as part of their healthcare program.=94

For those who prefer to participate in the BMI Challenge for free, = without=20 any up-front investment, HealthyWage offers the option to earn $100 for=20 achieving these same term-based BMI goals. According to HealthyWage, to = date,=20 more than 20 percent of individuals who committed their own money have = won the=20 cash prize and achieved a healthy weight through HealthyWage=92s = pioneering BMI=20 Challenge.

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