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From: "Merilee Kern" <merilee@kerncommunications.com>
To: "David Roddenberry" <roddenberry@healthywage.com>,
        "Merilee Kern" <merilee@kerncommunications.com>,
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Subject: Globe and Mail Online Placement - Huffington Post pickup
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http://www.theglobeandmail.com/life/the-hot-button/new-weight-loss-progra=
m-lets-dieters-gamble-for-a-leaner-body/article2234110/?utm_medium=3DFeed=
s%3A%20RSS%2FAtom&utm_source=3DHome&utm_content=3D2234110





=20
Enlarge this image
New weight-loss program lets dieters gamble for a leaner body=20
wency leung=20
Globe and Mail Blog=20
Posted on Friday, November 11, 2011 6:00PM EST


So you think you can lose a few extra pounds, huh? Wanna bet?=20

A new, unconventional weight-loss program encourages dieters to gamble =
their way to a leaner figure. The program, HealthyWage, touts you can =
"Win money for losing weight."=20

According to The Huffington Post, dieters who put down $100 can win $200 =
if they lose 10 per cent of their bodyweight within six months. If they =
can't reach that goal, they lose their money.=20

Co-founder David Roddenberry told the news site the monetary incentive =
helps reward healthy behaviour.=20

"Academic studies and literature suggest it's an enhancement - it's not =
like the money alone will make you lose the weight," he said. "It's for =
people who are looking for that additional motivation."=20

He said he hopes 40 per cent of participants who enroll in HealthyWage's =
10% Challenge will successfully lose weight to make money. "We try to =
have as many winners as we possibly can and still cover our costs."=20

Mr. Roddenberry told The Huffington Post his company keeps the wagers of =
unsuccessful dieters, but the majority of its revenue comes from =
corporations, insurers and sponsors.=20

There's a risk that failing could double participants' misery: If they =
don't lose the weight then they would also lose money. Although the =
encouragement of gambling may be questionable as a motivational tool, =
HealthyWage could be on to something.=20

Earlier this week, a New York man made headlines for losing nearly 200 =
pounds, thanks to a bet with his wife. Jay Wornick and his wife Angela =
challenged each other to see who could lose the highest percentage of =
body weight as a New Year's resolution this past January, according to =
the Yahoo News blog The Upshot. The loser would tattoo the winner's name =
on his or her stomach. The Upshot says Mr. Wornick was motivated by =
those high stakes and lost 40 pounds in the first month, which gave him =
inspiration to continue his healthier regimen. After starting at 360 =
pounds, he now weighs 168 pounds. And Mr. Wornick's wife now plans to =
have his name tattooed on her back to make good on the bet.=20

------=_NextPart_001_03F7_01CCA23A.9A871A50
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<DIV><FONT size=3D2 face=3DArial><A=20
href=3D"http://www.theglobeandmail.com/life/the-hot-button/new-weight-los=
s-program-lets-dieters-gamble-for-a-leaner-body/article2234110/?utm_mediu=
m=3DFeeds%3A%20RSS%2FAtom&amp;utm_source=3DHome&amp;utm_content=3D2234110=
">http://www.theglobeandmail.com/life/the-hot-button/new-weight-loss-prog=
ram-lets-dieters-gamble-for-a-leaner-body/article2234110/?utm_medium=3DFe=
eds%3A%20RSS%2FAtom&amp;utm_source=3DHome&amp;utm_content=3D2234110</A></=
FONT></DIV>
<DIV><FONT size=3D2 face=3DArial></FONT>&nbsp;</DIV>
<DIV><A href=3D"http://www.theglobeandmail.com/" target=3D_blank><IMG=20
class=3Dpubn_logo alt=3D"The Globe and Mail"=20
src=3D"http://license.icopyright.net/rights/assetContent.act?id=3D2825705=
"></A></DIV>
<DIV><FONT size=3D2 face=3DArial></FONT>&nbsp;</DIV>
<DIV><A href=3D"http://www.theglobeandmail.com/life/the-hot-button"=20
itxtNodeId=3D"213" itxtBad=3D"1"><IMG alt=3D"The Hot Button"=20
src=3D"http://beta.images.theglobeandmail.com/archive/01220/hot-button-34=
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<DIV><FONT size=3D2 face=3DArial></FONT>&nbsp;</DIV>
<DIV>
<DIV class=3Darticleleadphoto itxtHarvested=3D"0" itxtNodeId=3D"304"=20
jQuery1321241213171=3D"55"><IMG title=3D"Stock photo | Getty Images | =
iStockphoto"=20
alt=3D"| Stock photo | Getty Images | iStockphoto"=20
src=3D"http://beta.images.theglobeandmail.com/archive/01340/web_moneywall=
et_1340535cl-3.jpg"=20
width=3D220 height=3D123 itxtNodeId=3D"307" itxtBad=3D"1">=20
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itxtBad=3D"1"></A></DIV>
<DIV class=3Dtooltipsmall itxtHarvested=3D"0" itxtNodeId=3D"305">Enlarge =
this=20
image</DIV></DIV>
<H2 id=3Darticletitle class=3D"regserif entry-title" itxtNodeId=3D"303"=20
itxtBad=3D"1">New weight-loss program lets dieters gamble for a leaner =
body </H2>
<DIV id=3Darticlemeta itxtHarvested=3D"0" itxtNodeId=3D"302">
<H4 class=3D"heavyseriflbl sm byline author vcard" itxtNodeId=3D"311"=20
itxtBad=3D"1">wency leung </H4>
<H5 class=3D"sans sm updated" itxtNodeId=3D"310" itxtBad=3D"1"><SPAN=20
class=3Darticlecreditline>Globe and Mail Blog</SPAN> </H5>
<H5 class=3D"articledateline sans sm" itxtNodeId=3D"309" =
itxtBad=3D"1">Posted on <TIME=20
pubdate datetime=3D"2011-11-11 18:00 -0500">Friday, November 11, 2011 =
6:00PM=20
EST</H5>
<H5 class=3D"articledateline sans sm" itxtNodeId=3D"309" =
itxtBad=3D"1">&nbsp;</H5>
<H5 class=3D"articledateline sans sm" itxtNodeId=3D"309" itxtBad=3D"1">
<P itxtHarvested=3D"0" itxtNodeId=3D"345">So you think you can lose a =
few extra=20
pounds, huh? Wanna bet? </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"344">A new, unconventional =
weight-loss program=20
encourages dieters to gamble their way to a leaner figure. The program, =
<A=20
href=3D"http://www.healthywage.com/" target=3D_blank itxtNodeId=3D"346"=20
itxtBad=3D"1"><FONT color=3D#000000>HealthyWage</FONT></A>, touts you =
can =93Win money=20
for <A=20
style=3D"BORDER-BOTTOM: darkgreen 0.07em solid; PADDING-BOTTOM: 1px; =
BACKGROUND-COLOR: transparent; COLOR: darkgreen; FONT-SIZE: 100%; =
FONT-WEIGHT: normal; TEXT-DECORATION: underline"=20
id=3Ditxthook0 class=3D"itxtrst itxtrsta itxthook"=20
href=3D"http://www.theglobeandmail.com/life/the-hot-button/new-weight-los=
s-program-lets-dieters-gamble-for-a-leaner-body/article2234110/?utm_mediu=
m=3DFeeds%3A%20RSS%2FAtom&amp;utm_source=3DHome&amp;utm_content=3D2234110=
#"=20
rel=3Dnofollow><SPAN=20
style=3D"BACKGROUND: none transparent scroll repeat 0% 0%; COLOR: =
darkgreen; font-color: inherit"=20
id=3Ditxthook0w0 class=3D"itxtrst itxtrstspan =
itxthookspan">losing</SPAN><SPAN=20
style=3D"BACKGROUND: none transparent scroll repeat 0% 0%; COLOR: =
darkgreen; font-color: inherit"=20
id=3Ditxthook0w1 class=3D"itxtrst itxtrstspan itxthookspan"> =
</SPAN><SPAN=20
style=3D"BACKGROUND: none transparent scroll repeat 0% 0%; COLOR: =
darkgreen; font-color: inherit"=20
id=3Ditxthook0w2 class=3D"itxtrst itxtrstspan =
itxthookspan">weight</SPAN></A>.=94 </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"343"><A=20
href=3D"http://www.huffingtonpost.com/2011/11/11/healthywage-bet-money-on=
-weight_n_1087362.html?hpweird=3Dy"=20
target=3D_blank itxtNodeId=3D"347" itxtBad=3D"1"><FONT =
color=3D#000000>According to The=20
Huffington Post</FONT></A>, dieters who put down $100 can win $200 if =
they lose=20
10 per cent of their bodyweight within six months. If they can=92t reach =
that=20
goal, they lose their money. </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"338">Co-founder David Roddenberry =
told the news=20
site the monetary incentive helps reward healthy behaviour. </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"337">=93Academic studies and =
literature suggest=20
it=92s an enhancement =96 it=92s not like the money alone will make you =
lose the=20
weight,=94 he said. =93It=92s for people who are looking for that =
additional=20
motivation.=94 </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"336">He said he hopes 40 per cent =
of=20
participants who enroll in HealthyWage=92s 10% Challenge will =
successfully lose=20
weight to make money. =93We try to have as many winners as we possibly =
can and=20
still cover our costs.=94 </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"335">Mr. Roddenberry told The =
Huffington Post=20
his company keeps the wagers of unsuccessful dieters, but the majority =
of its=20
revenue comes from corporations, insurers and sponsors. </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"334">There=92s a risk that failing =
could double=20
participants=92 misery: If they don't lose the weight then they would =
also lose=20
money. Although the encouragement of gambling may be questionable as a=20
motivational tool, HealthyWage could be on to something. </P>
<P itxtHarvested=3D"0" itxtNodeId=3D"333">Earlier this week, a New York =
man made=20
headlines for losing nearly 200 pounds, thanks to a bet with his wife. =
Jay=20
Wornick and his wife Angela challenged each other to see who could lose =
the=20
highest percentage of <A=20
style=3D"BORDER-BOTTOM: darkgreen 0.07em solid; PADDING-BOTTOM: 1px; =
BACKGROUND-COLOR: transparent; COLOR: darkgreen; FONT-SIZE: 100%; =
FONT-WEIGHT: normal; TEXT-DECORATION: underline"=20
id=3Ditxthook1 class=3D"itxtrst itxtrsta itxthook"=20
href=3D"http://www.theglobeandmail.com/life/the-hot-button/new-weight-los=
s-program-lets-dieters-gamble-for-a-leaner-body/article2234110/?utm_mediu=
m=3DFeeds%3A%20RSS%2FAtom&amp;utm_source=3DHome&amp;utm_content=3D2234110=
#"=20
rel=3Dnofollow><SPAN=20
style=3D"BACKGROUND: none transparent scroll repeat 0% 0%; COLOR: =
darkgreen; font-color: inherit"=20
id=3Ditxthook1w0 class=3D"itxtrst itxtrstspan =
itxthookspan">body</SPAN><SPAN=20
style=3D"BACKGROUND: none transparent scroll repeat 0% 0%; COLOR: =
darkgreen; font-color: inherit"=20
id=3Ditxthook1w1 class=3D"itxtrst itxtrstspan itxthookspan"> =
</SPAN><SPAN=20
style=3D"BACKGROUND: none transparent scroll repeat 0% 0%; COLOR: =
darkgreen; font-color: inherit"=20
id=3Ditxthook1w2 class=3D"itxtrst itxtrstspan =
itxthookspan">weight</SPAN></A> as a=20
New Year=92s resolution this past January, <A=20
href=3D"http://ca.news.yahoo.com/blogs/upshot/man-loses-nearly-200-pounds=
-collects-bet-211826115.html"=20
target=3D_blank itxtNodeId=3D"398" itxtBad=3D"1"><FONT =
color=3D#000000>according to the=20
Yahoo News blog The Upshot</FONT></A>. The loser would tattoo the =
winner=92s name=20
on his or her stomach. The Upshot says Mr. Wornick was motivated by =
those high=20
stakes and lost 40 pounds in the first month, which gave him inspiration =
to=20
continue his healthier regimen. After starting at 360 pounds, he now =
weighs 168=20
pounds. And Mr. Wornick=92s wife now plans to have his name tattooed on =
her back=20
to make good on the bet. </P></TIME></H5></DIV></DIV></BODY></HTML>

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------=_NextPart_000_03F6_01CCA23A.9A871A50--



