Subject: Allure Online Placement
From: "Merilee Kern" <[email-masked]>
To: "Merilee Kern" <[email-masked]>
Date: Wed, 19 Oct 2011 14:53:47 -0700

http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2011/10/the-ultimate-diet-aid-cold-hard-cash.html

The Ultimate Diet Aid: Cold, Hard Cash?
by Alyssa Kolsky Hertzig, Contributing Executive Beauty Editor, October 19, 2011, 9:02:14 AM 

If you're dieting, avoiding the office candy jar can feel nearly impossible when 3 p.m. hunger pangs hit. But what if someone was paying you to steer clear? 

Now, someone just might. HealthyWage, a company that offers weight-loss tools and incentives, has just launched their 10% Challenge, which allows people to bet on their own ability to shed pounds. How does it work? Participants pay $100 and then have six months to drop 10 percent of their body weight through diet and exercise. If you do it, you double your money and pocket $200; if you don't, you're out the original $100. (Starting and ending weights are verified at participating health clubs around the country.) 

So, can 100 bucks be as powerful of a weight loss motivation tool as an approaching high school reunion or fitting into a wedding dress? What do you think? Would you bet cash if it would help you lose weight?