Reply-To: "Merilee:::Kern Communications" From: "Merilee:::Kern Communications" To: , "Danielle Striker" , "Susan Kennedy" , Subject: Forbes.com placement Date: Tue, 2 Oct 2007 07:02:38 -0700 Organization: Kern Communications MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_05AE_01C804C2.37BC4130"; type="multipart/alternative" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.3138 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3138 This is a multi-part message in MIME format. ------=_NextPart_000_05AE_01C804C2.37BC4130 Content-Type: multipart/alternative; boundary="----=_NextPart_001_05AF_01C804C2.37BC4130" ------=_NextPart_001_05AF_01C804C2.37BC4130 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.forbes.com/forbeslife/travel/2007/10/01/suites-casinos-pricey-= forbeslife-cx_ls_1002travel.html World's Most Expensive Casino Suites Lauren Sherman, 10.02.07, 12:01 AM ET=20 =20 =20 In Pictures: World's Most Expensive Casino Suites =20 =20 =20 Once upon a time, a casino's best suites were reserved exclusively for = its highest rollers. If you were willing to risk big money on a throw of = the dice, management tipped its gold-braided cap to your foolhardiness = by comping you a night in the El Presidente room. That's still the policy at some casinos today. The Bellagio and the = Venetian are among the Las Vegas properties that continue to reserve = their most coveted suites for high roller comps. To qualify at the = Bellagio, gamblers must place a minimum bet of $100,000, backed by a = credit line of $4 million to $5 million. But in Vegas and elsewhere, this policy is changing. Take, for example, the Hugh Hefner SkyVilla at the Palms. Suites don't get much sweeter than this. It's got a pop-up plasma = television and a round, rotating bed measuring eight feet across. But = you don't have to be a high roller to stay here. All you have to do is = pay up--in this case, $40,000. Without ever having set foot in the casino, you can whip out your black = Amex card, and voila--you're in Hef's bed. This is good news for people who don't want to log the hours to qualify = as high-rollers. Gambling, after all, takes work.=20 "To be a high roller, you have to spend an amazing amount of money at = the table, but you also have to spend an amazing amount of time," = explains Inna Matveichuk, head of client services at LuxeVegas.com, a = travel web site and 24-hour concierge service. Many of Matveichuk's = clients want to pursue the Rat Pack persona without gambling away = thousands. Indeed, "The Britney Spearses and Lindsay Lohans of the world don't = necessarily want to gamble, but they do want to have a good time," says = travel agent Steven Striker, founder of Striker VIP, a Las Vegas-based = travel agency and concierge service. Party people who may be = uninterested in gambling, he says, are still drawn to the casino world's = rambunctious nightlife and outrageous apartment amenities. Prime-Time Perks=20 Amenities don't get much more outrageous than a basketball court in your = suite. For a mere $25,000 a night--no gambling required--that's exactly = what you get at the Palms Hardwood Suite. The only suite in the world with an indoor court, this two = story,10,000-square-foot stunner includes a pool table, lounge with full = bar, a dance floor and even an electronic scoreboard to post points like = the pros. After an intense game, guests can relax in the living = room--it's equipped with a 42" plasma TV, three super-sized Murphy beds = and a Jacuzzi. According to Striker, some of the NBA's biggest talents have hosted = parties in the space. Or perhaps your tastes tend more toward cigars, brandy and winning world = wars. If so, head for Monte Carlo, and be prepared to spend $11,000 a = night for the Winston Churchill Suite at the H=F4tel de Paris. The = apartment has a private elevator, two lounges, and 24-hour butler = service. It used to be off limits to anyone but high rollers. Back in Vegas, you can keep the chaos of the Strip at arm's length by = staying in the Viva Las Penthouse Suite at the new Red Rock Casino = Resort Hotel. For $10,000 a night, you get a view of the Red Rock = mountains through floor-to-ceiling glass in every room. You also enjoy = access to the resort's acclaimed spa. Want to watch people throw money = away? There's a private casino just downstairs, open only to guests = staying at the resort. When it comes to the high life--casino style--there's only one = certainty: To live well, you must pay. Or play. ------=_NextPart_001_05AF_01C804C2.37BC4130 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.forbes.com/forbeslif= e/travel/2007/10/01/suites-casinos-pricey-forbeslife-cx_ls_1002travel.htm= l
 
 
 
World's Most=20 Expensive Casino Suites
Lauren=20 Sherman, 10.02.07, 12:01 AM=20 ET

3Drow2image=20
In Pictures: World's Most Expensive Casino = Suites=20



Once upon a time, a casino's best suites were = reserved=20 exclusively for its highest rollers. If you were willing to risk big = money on a=20 throw of the dice, management tipped its gold-braided cap to your = foolhardiness=20 by comping you a night in the El Presidente room.

That's still the policy at some casinos today. The = Bellagio=20 and the Venetian are among the Las Vegas properties that continue to = reserve=20 their most coveted suites for high roller comps. To qualify at the = Bellagio,=20 gamblers must place a minimum bet of $100,000, backed by a credit line = of $4=20 million to $5 million.

But in Vegas and elsewhere, this policy is=20 changing.

Take, for example, the Hugh Hefner SkyVilla at the = Palms.

Suites don't get much sweeter than this. It's got = a pop-up=20 plasma television and a round, rotating bed measuring eight feet across. = But you=20 don't have to be a high roller to stay here. All you have to do is pay = up--in=20 this case, $40,000.

Without ever having set foot in the casino, you = can whip out=20 your black Amex card, and voila--you're in Hef's bed.

This is good news for people who don't want to log = the hours=20 to qualify as high-rollers. Gambling, after all, takes work.

"To be a high roller, you have to spend an amazing = amount of=20 money at the table, but you also have to spend an amazing amount of = time,"=20 explains Inna Matveichuk, head of client services at LuxeVegas.com, a = travel web=20 site and 24-hour concierge service. Many of Matveichuk's clients want to = pursue=20 the Rat Pack persona without gambling away thousands.

Indeed, "The Britney = Spearses and=20 Lindsay Lohans of the world don't necessarily want to gamble, but they = do want=20 to have a good time," says travel agent Steven Striker, founder of = Striker VIP,=20 a Las Vegas-based travel agency and concierge service. Party people who = may be=20 uninterested in gambling, he says, are still drawn to the casino world's = rambunctious nightlife and outrageous apartment = amenities.

Prime-Time Perks
Amenities = don't get=20 much more outrageous than a basketball court in your suite. For a mere = $25,000 a=20 night--no gambling required--that's exactly what you get at the = Palms Hardwood Suite.

The only suite in the world with an indoor court, = this two=20 story,10,000-square-foot stunner includes a pool table, lounge with full = bar, a=20 dance floor and even an electronic scoreboard to post points like the = pros.=20 After an intense game, guests can relax in the living room--it's = equipped with a=20 42" plasma TV, three super-sized Murphy beds and a Jacuzzi.

According to Striker, some = of the=20 NBA's biggest talents have hosted parties in the = space.

Or perhaps your tastes tend more toward cigars, = brandy and=20 winning world wars. If so, head for Monte Carlo, and be prepared to = spend=20 $11,000 a night for the Winston Churchill Suite at the = H=F4tel de=20 Paris. The apartment has a private = elevator, two=20 lounges, and 24-hour butler service. It used to be off limits to anyone = but high=20 rollers.

Back in Vegas, you can keep the chaos of the Strip = at arm's=20 length by staying in the Viva Las Penthouse = Suite at the new Red Rock Casino Resort Hotel. For $10,000 a = night, you=20 get a view of the Red Rock mountains through floor-to-ceiling glass in = every=20 room. You also enjoy access to the resort's acclaimed spa. Want to watch = people=20 throw money away? There's a private casino just downstairs, open only to = guests=20 staying at the resort.

When it comes to the high life--casino = style--there's only=20 one certainty: To live well, you must pay. Or=20 play.

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