Reply-To: "Merilee:::Kern Communications" <merilee@kerncommunications.com>
From: "Merilee:::Kern Communications" <merilee@kerncommunications.com>
To: <merileek@kerncommunications.com>
Subject: Detroit Free Press - May 4
Date: Tue, 13 May 2008 10:04:04 -0700
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http://search.freep.com/sp?eId=3D213&gcId=3D90518752&rNum=3D1&url=3Dhttp%=
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      =20

      May 4, 2008


      Service will help keep Fido fit

      Commerce Twp., Farmington dogs can get workouts

      BY TAMMY STABLES BATTAGLIA
      FREE PRESS STAFF WRITER=20

      Pilates for poodles and tae kwon do for collies?

      Four-legged personal fitness training will soon be a reality for =
pets in West Bloomfield and surrounding areas.

      But will a yoga mat really be necessary June 1 when Eydie =
Hostetler, 48, of White Lake Township starts offering a Go Fetch pet =
exercise program as part of her pet-sitting services?

      "It could be, actually," said Hostetler, a pet lover who has five =
dogs and is turning a corporate layoff into her first foray into =
business ownership. She may use the mats as the doggie version of =
massage tables, she said.

      "Part of the fitness program is massage, which I do for my =
geriatric dogs. My older beagle, once you get her blood flowing, her =
face lights up."

      Hostetler is a longtime rescue volunteer who helps out with Furry =
Friends Rescue pet adoptions on weekends at the Pet Provisions store in =
Brighton. She is opening the pet-sitting service Fetch Pet Care of West =
Bloomfield-Waterford, which will also serve Commerce Township, =
Farmington, Farmington Hills and White Lake. Go Fetch will be a =
custom-tailored exercise program for dogs, available in 15-minute =
increments for $4 to $5 per session, added onto Fetch Pet Care's regular =
visits.

      Clients typically pay an average of $18 for a half-hour pet visit =
at their home. During the stop, either Hostetler or part-time =
contractors take care of potty time and a walk, exercise or both. If pet =
owners want more exercise for their dogs, they can add the dedicated =
personal training time.

      Pet owners in the United States spend about $41 billion a year on =
their pets, including $14.5 billion on food and 2.4 billion on services =
like pet sitting, according to the consumer research firm Packaged =
Facts.

      Paul Mann, the California founder and CEO of Fetch Pet Care, said =
he added pet fitness services after years of his franchisees visiting =
unhealthy pets.

      "A lot of the pets were overweight, and, unfortunately, some of =
them had passed away because of that," he said. "That caused me to look =
at a half-hour dog walk" as "just not enough for some of these animals."

      Fetch consultants like Hostetler, who worked in mortgage =
accounting before buying into the franchise, work with pet owners to =
determine the level of exercise each animal needs.

      "A lot of people now are moving toward, 'I want my pet to get the =
same thing that I get from my personal trainer,' " said Hostetler.

      And she knows firsthand. Most weekday mornings, her husband, Guy, =
rides his exercise bike with their 65-pound, 8-year-old border =
collie-Newfoundland-Labrador mix on the treadmill next to him.

      And if Hunter doesn't get in his workout? "There's problems: He =
likes to pick on his brothers and sisters. He has nipped the ear of one =
of the dogs, and you can tell it's him. What he tries to do when he has =
high energy is what border collies do: He tries to herd them. And if we =
do the treadmill that goes away."

      Hostetler's franchise will be the second in Michigan. Fetch Pet =
Care of Canton owner Duane Schiller, 48, of Westland says he has about =
130 clients and takes care of about 200 animals.

      "It's basically the same criteria as people: With exercise, you =
have more energy," Schiller said. "Your health improves. It helps your =
brain and temperament. You get better sleep. You're just better all =
around."

      Plus, clients don't worry about their pet during long days, he =
said.

      "I've got several clients who are nurses and they do those 16-hour =
shifts," Schiller said.

      Hostetler worked in Troy for 21 years for LaSalle Bank, which =
became CitiMortgage, before being laid off in October 2007. It was then =
that she decided on the Fetch franchise, with start-up costs that range =
between $10,000 and $30,000, depending on whether or not the buyer =
already has a home office set up.

      "I spent months looking at many different types of pet =
franchises," she said.

      Fetch appealed to her after Hunter kept being crated in a daytime =
pet day care when a lack of exercise caused him to lash out at other =
animals at the center. "I couldn't get the care I wanted. I thought, =
'Why not try a Fetch franchise?' "

      For more information on Fetch Pet Care, call 248-408-9391, e-mail =
westbloomfield@fetchpetcare.com or visit www.fetchpetcare.com.

-------------------------------------------------------------------------=
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      <DIV style=3D"BACKGROUND-IMAGE: =
url(/graphics/bkgd_header.gif)"><IMG=20
      =
src=3D"http://rds.yahoo.com/_ylt=3DA0S0205.xylIll8AdAKjzbkF/SIG=3D13orgat=
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      face=3D"arial, helvetica" size=3D2><BR><!--PRINTER FRIENDLY =
ARTICLE--><FONT=20
      face=3Dverdana,arial size=3D1>May 4, 2008<BR></FONT><BR>
      <P><FONT face=3D"Times New Roman, serif" size=3D5>Service will =
help keep Fido=20
      fit</FONT><FONT size=3D1><BR></FONT><FONT =
size=3D1><BR></FONT><FONT=20
      face=3D"Times New Roman, Serif" size=3D4>Commerce Twp., Farmington =
dogs can=20
      get workouts<BR></FONT><FONT face=3D"Times New Roman, serif"=20
      size=3D2><I><BR>BY TAMMY STABLES BATTAGLIA<BR>FREE PRESS STAFF =
WRITER</I>=20
      </FONT>
      <P>Pilates for poodles and tae kwon do for collies?</P>
      <P>Four-legged personal fitness training will soon be a reality =
for pets=20
      in West Bloomfield and surrounding areas.</P>
      <P>But will a yoga mat really be necessary June 1 when Eydie =
Hostetler,=20
      48, of White Lake Township starts offering a Go Fetch pet exercise =
program=20
      as part of her pet-sitting services?</P>
      <P>"It could be, actually," said Hostetler, a pet lover who has =
five dogs=20
      and is turning a corporate layoff into her first foray into =
business=20
      ownership. She may use the mats as the doggie version of massage =
tables,=20
      she said.</P>
      <P>"Part of the fitness program is massage, which I do for my =
geriatric=20
      dogs. My older beagle, once you get her blood flowing, her face =
lights=20
      up."</P>
      <P>Hostetler is a longtime rescue volunteer who helps out with =
Furry=20
      Friends Rescue pet adoptions on weekends at the Pet Provisions =
store in=20
      Brighton. She is opening the pet-sitting service Fetch Pet Care of =
West=20
      Bloomfield-Waterford, which will also serve Commerce Township, =
Farmington,=20
      Farmington Hills and White Lake. Go Fetch will be a =
custom-tailored=20
      exercise program for dogs, available in 15-minute increments for =
$4 to $5=20
      per session, added onto Fetch Pet Care's regular visits.</P>
      <P>Clients typically pay an average of $18 for a half-hour pet =
visit at=20
      their home. During the stop, either Hostetler or part-time =
contractors=20
      take care of potty time and a walk, exercise or both. If pet =
owners want=20
      more exercise for their dogs, they can add the dedicated personal =
training=20
      time.</P>
      <P>Pet owners in the United States spend about $41 billion a year =
on their=20
      pets, including $14.5 billion on food and 2.4 billion on services =
like pet=20
      sitting, according to the consumer research firm Packaged =
Facts.</P>
      <P>Paul Mann, the California founder and CEO of Fetch Pet Care, =
said he=20
      added pet fitness services after years of his franchisees visiting =

      unhealthy pets.</P>
      <P>"A lot of the pets were overweight, and, unfortunately, some of =
them=20
      had passed away because of that," he said. "That caused me to look =
at a=20
      half-hour dog walk" as "just not enough for some of these =
animals."</P>
      <P>Fetch consultants like Hostetler, who worked in mortgage =
accounting=20
      before buying into the franchise, work with pet owners to =
determine the=20
      level of exercise each animal needs.</P>
      <P>"A lot of people now are moving toward, 'I want my pet to get =
the same=20
      thing that I get from my personal trainer,' " said Hostetler.</P>
      <P>And she knows firsthand. Most weekday mornings, her husband, =
Guy, rides=20
      his exercise bike with their 65-pound, 8-year-old border=20
      collie-Newfoundland-Labrador mix on the treadmill next to him.</P>
      <P>And if Hunter doesn't get in his workout? "There's problems: He =
likes=20
      to pick on his brothers and sisters. He has nipped the ear of one =
of the=20
      dogs, and you can tell it's him. What he tries to do when he has =
high=20
      energy is what border collies do: He tries to herd them. And if we =
do the=20
      treadmill that goes away."</P>
      <P>Hostetler's franchise will be the second in Michigan. Fetch Pet =
Care of=20
      Canton owner Duane Schiller, 48, of Westland says he has about 130 =
clients=20
      and takes care of about 200 animals.</P>
      <P>"It's basically the same criteria as people: With exercise, you =
have=20
      more energy," Schiller said. "Your health improves. It helps your =
brain=20
      and temperament. You get better sleep. You're just better all =
around."</P>
      <P>Plus, clients don't worry about their pet during long days, he=20
said.</P>
      <P>"I've got several clients who are nurses and they do those =
16-hour=20
      shifts," Schiller said.</P>
      <P>Hostetler worked in Troy for 21 years for LaSalle Bank, which =
became=20
      CitiMortgage, before being laid off in October 2007. It was then =
that she=20
      decided on the Fetch franchise, with start-up costs that range =
between=20
      $10,000 and $30,000, depending on whether or not the buyer already =
has a=20
      home office set up.</P>
      <P>"I spent months looking at many different types of pet =
franchises," she=20
      said.</P>
      <P>Fetch appealed to her after Hunter kept being crated in a =
daytime pet=20
      day care when a lack of exercise caused him to lash out at other =
animals=20
      at the center. "I couldn't get the care I wanted. I thought, 'Why =
not try=20
      a Fetch franchise?' "</P>
      <P><I>For more information on Fetch Pet Care, call 248-408-9391, =
e-mail <A=20
      =
href=3D"mailto:westbloomfield@fetchpetcare.com">westbloomfield@fetchpetca=
re.com</A>=20
      or visit <A href=3D"http://www.fetchpetcare.com/"=20
      target=3D_blank>www.fetchpetcare.com</A>.</I></P></FONT>
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..Build 0: 0 ms (Misc)<br>
.Completed macro sitecatalyst<br>
.Build 9: 15 ms (Content)<br>
Retrieve categories: 15ms<br>
Read templates: 0ms<br>
Read objects: 31ms<br>
Scripts: 296ms<br>

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