Status: U Return-Path: Received: from whmx-joyous.pas.sa.earthlink.net ([127.0.0.1]) by whmx-joyous.pas.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1pFkL4GW3NZFmD0; Tue, 18 Jan 2011 15:14:38 -0800 (PST) Received: from whasmtp-tariff.pas.sa.earthlink.net ([207.217.120.87]) by whmx-joyous.pas.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1pFkL42Mj3NZFmD1 for ; Tue, 18 Jan 2011 15:14:38 -0800 (PST) Received: from [68.15.13.44] (helo=merilee07cf8a9) by whasmtp-tariff.pas.sa.earthlink.net with esmtpa (Exim 4.67) (envelope-from ) id 1PfKgY-0008OU-Fe; Tue, 18 Jan 2011 15:09:58 -0800 Message-ID: <4A9E5BC3E9FC447AB5550E62A27DD70E@merilee07cf8a9> Reply-To: "Merilee Kern" From: "Merilee Kern" To: "'Ed Schack'" , Cc: "Raoul Davis" Subject: SkinInc.com Placement Date: Tue, 18 Jan 2011 15:10:02 -0800 Organization: Kern Communications MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_01E3_01CBB721.C7F754F0"; type="multipart/alternative" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5931 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5994 X-ELNK-Trace: 662dec90a69e8f59d74b96e4441e0f23c24a704c227740a07958cbd3afaba6eed6302e5441764db410e67cfcf5b1c4d9350badd9bab72f9c350badd9bab72f9c X-Originating-IP: 68.15.13.44 X-ELNK-AV: 0 X-ELNK-Info: sbv=0; sbrc=.0; sbf=00; sbw=010; This is a multi-part message in MIME format. ------=_NextPart_000_01E3_01CBB721.C7F754F0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_01E4_01CBB721.C7F754F0" ------=_NextPart_001_01E4_01CBB721.C7F754F0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.skininc.com/spabusiness/trends/113361329.html The State of Cosmetics in 2011 With Exclusive Commentary About Becoming = a Spa With a Conscious Posted: January 12, 2011 Only on SkinInc.com: Exclusive spa-focused commentary by Edward Schack = follows this news item explaining details a spa should consider if they = are considering becoming a socially conscious entity. With the cosmetics industry earning record revenues, with niche sectors, = such as "men's" and "organics" rapidly gaining market share, and with = social media, eco-consciousness and cause-based consumerism greatly = impacting product purchasing decisions, the cosmetics industry is an = ever-changing behemoth that's become integral to the national economy. = But, what makes this insatiable industry tick, and will it continue to = thrive amid consumers' collective quest to remain youthful, attractive = and selfconfident? Veteran cosmetics executive Edward Schack, principal of EES Cosmetics = Solutions, Inc, offers insight on past and current personal care = industry trends and how the beauty industry has become far more than = skin deep. Buoyancy of the 'beauty bubble.' Despite an ailing recession, the U.S. = cosmetic and toiletries sector generated more than $10 billion in = revenue last year from 13,000 beauty-centered stores nationwide, = according to Ibis World Reports. How will the industry remain = recession-proof? The burgeoning men's cosmetics sector. American consumers spent $4.8 = billion on men's grooming products in 2009, according to market data = firm Euromonitor International. In 1997, the figure was half that--$2.4 = billion. The fastest growing men's segment is skin care (nonshaving = products such as facial cleansers, moisturizers and exfoliants), with = the category growing more than fivefold during the period, to $217 = million from $40.9 million. A 2009 report by market research firm = Packaged Facts also expressed optimism for the men's cosmetics sector. Role of 'emotional bond' in consumer loyalty to cosmetic brands. = Cosmetic brands scored high on a Brand Keys "Loyalty Leaders" report, = which found that, even in a bad economy, consumers stick with their = favorite premium cosmetic brands alongside cheaper ones, also noting = that the emotional connection forged with cosmetic brands is due to = impact on self-image. Why cosmetics top the list of shoplifted goods. "Health and beauty care = items" accounted for 20% of all items stolen from supermarkets in 2008, = according to a survey from the Food Marketing Institute, with Oil of = Olay skin creams topping the list of swiped items. Youth and cosmetics. According to The NPD Group Inc., in 2005 the = average age a woman began using beauty products was 17; today it is = 13.7. Experian Market Research shows that 43% of six- to nine-year-olds = are already using lipstick or lip gloss, 38% use hairstyling products = and 12% use other cosmetics (J. Bennett: Newsweek article "Generation = Diva"). Cosmetic buying habits related to perceived health and safety concerns. = According to Datamonitor, 28% of consumers currently deliberately avoid = certain cosmetics or toiletries because of fears about certain = ingredients, and 39% are somewhat or extremely concerned about parabens = or petrochemicals used in beauty product formulations. FDA statistics = confirm that cosmetics are one of the safest categories of products used = by Americans: With more than 11 billion personal care products sold each = year, only 150 adverse experiences (mostly skin rashes or allergies) = have been reported. How being 'green' affects consumer spending in the cosmetic category. = According to Grail Research, a full 93% of consumers feel that a company = being green is important to their purchase decision, with 80% of = consumers citing "natural" as the most important green attribute for = cosmetic/toiletry products. According to the U.S. Census Bureau's 2008 = Annual Survey, manufacturers of beauty products consumed less than a = third of the kilowatt hours of electricity relative to the average of = other U.S. manufacturers. However, most are either not aware or cannot = recollect companies' green initiatives. The importance of socially conscious business practices. Consumers also = value brands that support causes--85% of Americans have a more positive = image of a product or company when it supports a good cause. The = cosmetics industry is very involved in philanthropy and contributes = twice as much to charitable causes than any other industry. Each year, = beauty companies donate over one million individual products and raise = more than $2 million for cancer patients through the Look Good... Feel = Better Program. Schack tells SkinInc.com how can a company be socially conscious as well = as make their clients aware of its social consciousness? First of all, = the spa must genuinely have a heart for social consciousness. You can't = fake caring about the world around you and not just profits. When = companies try, it's usually quite evident and often fail miserably. In = the realm of cause-driven commerce, actions speak louder than words and = ultimately lead the way. It's a way of thinking, and all staffers must = be on board as social consciousness is a company culture, not a = marketing strategy. Whatever the socially-driven mission of the company = and no matter the cause being supported, it must be known to staffers at = every level of the operation--from the CEO down to the receptionist-- = and implemented on a daily basis.=20 A company's social consciousness often starts quietly, behind the = scenes. Spas should be engaged in the community that they are in while = maintaining the bigger picture as well. They should be seeking = opportunities to "give back" and looking for areas of need that, in this = economic climate, are seemingly endless. The most successful social = companies today typically send a portion of their profits to charities = of their choice--something consumers are now monitoring closely. = Consumers want to "feel good" about where their money is being spent, = and are even willing to justify higher expenditures in kind. Some of the best ways for a company to convey its socially conscious = values is to weave information about their efforts into applicable = marketing vehicles: websites, brochures, spa menus and the like. Spas = can also tactfully use elegant signage highlighting the charities they = contribute to and events they have supported, as well as ways they are = specifically safeguarding the environment. For example, "We use all = natural, organic products." It's also effective for spas to teach their = staff to engage this type of discussion in their conversations with the = clients. Clients will sense the pride staff members have in being a = socially conscious business, and clients will soon share that pride in = frequenting a spa with charitable, cause-conscious values. ------=_NextPart_001_01E4_01CBB721.C7F754F0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://= www.skininc.com/spabusiness/trends/113361329.html
 
3D"Skin<= /DIV>

The State of Cosmetics in 2011 With Exclusive = Commentary About=20 Becoming a Spa With a Conscious

Posted: January 12, 2011

Only on SkinInc.com: Exclusive spa-focused commentary by = Edward=20 Schack follows this news item explaining details a spa should consider = if they=20 are considering becoming a socially conscious entity.

With the cosmetics industry earning record revenues, with niche = sectors, such=20 as =93men=92s=94 and =93organics=94 rapidly gaining market share, and = with social media,=20 eco-consciousness and cause-based consumerism greatly impacting product=20 purchasing decisions, the cosmetics industry is an ever-changing = behemoth that=92s=20 become integral to the national economy. But, what makes this insatiable = industry tick, and will it continue to thrive amid consumers' collective = quest=20 to remain youthful, attractive and selfconfident?

Veteran cosmetics executive Edward Schack, principal of EES Cosmetics = Solutions, Inc, offers insight on past and current personal care = industry trends=20 and how the beauty industry has become far more than skin deep.

Buoyancy of the =91beauty bubble.=92 Despite an = ailing=20 recession, the U.S. cosmetic and toiletries sector generated more than = $10=20 billion in revenue last year from 13,000 beauty-centered stores = nationwide,=20 according to Ibis World Reports. How will the industry remain=20 recession-proof?

The burgeoning men=92s cosmetics sector. American = consumers=20 spent $4.8 billion on men=92s grooming products in 2009, according to = market data=20 firm Euromonitor International. In 1997, the figure was half that--$2.4 = billion.=20 The fastest growing men=92s segment is skin care (nonshaving products = such as=20 facial cleansers, moisturizers and exfoliants), with the category = growing more=20 than fivefold during the period, to $217 million from $40.9 million. A = 2009=20 report by market research firm Packaged Facts also expressed optimism = for the=20 men=92s cosmetics sector.

Role of =91emotional bond=92 in consumer loyalty to cosmetic=20 brands. Cosmetic brands scored high on a Brand Keys =93Loyalty = Leaders=94=20 report, which found that, even in a bad economy, consumers stick with = their=20 favorite premium cosmetic brands alongside cheaper ones, also noting = that the=20 emotional connection forged with cosmetic brands is due to impact on=20 self-image.

Why cosmetics top the list of shoplifted goods. = "Health and=20 beauty care items" accounted for 20% of all items stolen from = supermarkets in=20 2008, according to a survey from the Food Marketing Institute, with Oil = of Olay=20 skin creams topping the list of swiped items.

Youth and cosmetics. According to The NPD Group = Inc., in=20 2005 the average age a woman began using beauty products was 17; today = it is=20 13.7. Experian Market Research shows that 43% of six- to nine-year-olds = are=20 already using lipstick or lip gloss, 38% use hairstyling products and = 12% use=20 other cosmetics (J. Bennett: Newsweek article =93Generation = Diva=94).

Cosmetic buying habits related to perceived health and safety = concerns. According to Datamonitor, 28% of consumers currently=20 deliberately avoid certain cosmetics or toiletries because of fears = about=20 certain ingredients, and 39% are somewhat or extremely concerned about = parabens=20 or petrochemicals used in beauty product formulations. FDA statistics = confirm=20 that cosmetics are one of the safest categories of products used by = Americans:=20 With more than 11 billion personal care products sold each year, only = 150=20 adverse experiences (mostly skin rashes or allergies) have been = reported.

How being =91green=92 affects consumer spending in the = cosmetic=20 category. According to Grail Research, a full 93% of consumers = feel=20 that a company being green is important to their purchase decision, with = 80% of=20 consumers citing =93natural=94 as the most important green attribute for = cosmetic/toiletry products. According to the U.S. Census Bureau's 2008 = Annual=20 Survey, manufacturers of beauty products consumed less than a third of = the=20 kilowatt hours of electricity relative to the average of other U.S.=20 manufacturers. However, most are either not aware or cannot recollect = companies'=20 green initiatives.

The importance of socially conscious business = practices.=20 Consumers also value brands that support causes=97-85% of Americans have = a more=20 positive image of a product or company when it supports a good cause. = The=20 cosmetics industry is very involved in philanthropy and contributes = twice as=20 much to charitable causes than any other industry. Each year, beauty = companies=20 donate over one million individual products and raise more than $2 = million for=20 cancer patients through the Look Good... Feel Better Program.

Schack tells SkinInc.com how can a company be socially = conscious=20 as well as make their clients aware of its social = consciousness? First=20 of all, the spa must genuinely have a heart for social consciousness. = You can=92t=20 fake caring about the world around you and not just profits. When = companies try,=20 it=92s usually quite evident and often fail miserably. In the realm of=20 cause-driven commerce, actions speak louder than words and ultimately = lead the=20 way. It=92s a way of thinking, and all staffers must be on board as = social=20 consciousness is a company culture, not a marketing strategy. Whatever = the=20 socially-driven mission of the company and no matter the cause being = supported,=20 it must be known to staffers at every level of the operation--from the = CEO down=20 to the receptionist-- and implemented on a daily basis.

A company=92s social consciousness often starts quietly, behind = the scenes.=20 Spas should be engaged in the community that they are in while = maintaining the=20 bigger picture as well. They should be seeking opportunities to =93give = back=94 and=20 looking for areas of need that, in this economic climate, are seemingly = endless.=20 The most successful social companies today typically send a portion of = their=20 profits to charities of their choice--something consumers are now = monitoring=20 closely. Consumers want to =93feel good=94 about where their money is = being spent,=20 and are even willing to justify higher expenditures in kind.

Some of the best ways for a company to convey its socially = conscious=20 values is to weave information about their efforts into applicable = marketing=20 vehicles: websites, brochures, spa menus and the like. Spas can also = tactfully=20 use elegant signage highlighting the charities they contribute to and = events=20 they have supported, as well as ways they are specifically safeguarding = the=20 environment. For example, =93We use all natural, organic products.=94 = It=92s also=20 effective for spas to teach their staff to engage this type of = discussion in=20 their conversations with the clients. Clients will sense the pride staff = members=20 have in being a socially conscious business, and clients will soon share = that=20 pride in frequenting a spa with charitable, cause-conscious=20 values.

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