Status: U Return-Path: Received: from whmx-abettor.pas.sa.earthlink.net ([127.0.0.1]) by whmx-abettor.pas.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1pIvod1Jw3NZFmx0; Thu, 27 Jan 2011 09:12:09 -0800 (PST) Received: from whasmtp-tariff.pas.sa.earthlink.net ([207.217.120.87]) by whmx-abettor.pas.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1pIvod7693NZFmx0 for ; Thu, 27 Jan 2011 09:12:09 -0800 (PST) Received: from [68.15.13.44] (helo=merilee07cf8a9) by whasmtp-tariff.pas.sa.earthlink.net with esmtpa (Exim 4.67) (envelope-from ) id 1PiVN2-0001I8-IL; Thu, 27 Jan 2011 09:10:56 -0800 Message-ID: <128FBE9EFDB143F8AD96C38A88E9D4DC@merilee07cf8a9> Reply-To: "Merilee Kern" From: "Merilee Kern" To: "'Ed Schack'" , "Raoul Davis" , Subject: Inside Cosmeceuticals Placement Date: Thu, 27 Jan 2011 09:10:57 -0800 MIME-Version: 1.0 Content-Type: multipart/related; type="multipart/alternative"; boundary="----=_NextPart_000_03BC_01CBBE02.1B90AF30" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5931 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5994 X-ELNK-Trace: ab67d348c21f17dc10bb2339159b316b144ca28bdd055edd93e5df07ceeef025fa31249e16c1b687d4637b1c7ca56a80350badd9bab72f9c350badd9bab72f9c X-Originating-IP: 68.15.13.44 X-ELNK-AV: 0 X-ELNK-Info: sbv=0; sbrc=.0; sbf=00; sbw=010; This is a multi-part message in MIME format. ------=_NextPart_000_03BC_01CBBE02.1B90AF30 Content-Type: multipart/alternative; boundary="----=_NextPart_001_03BD_01CBBE02.1B90AF30" ------=_NextPart_001_03BD_01CBBE02.1B90AF30 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.insidecosmeceuticals.com/articles/2011/01/you-are-what-you-eat= -nutricosmetics.aspx You Are What You Eat: Nutricosmetics by Ed Schack Today's consumers are taking the adage "we are what we eat" to heart = when it comes to what they put in or on their bodies, and that includes = makeup and personal care products. They are getting smarter about = decisions that impact how they feel both physically and emotionally, = especially given the extensive and growing access to information about = the adverse effects specific ingredients or products can have on their = bodies.=20 This new beauty-from-within perspective, which directly impacts their = physical appearance and level of well-being, partially comes from being = savvier about what goes on in the food industry. Consumers have become = more acutely aware of how chemicals in the food supply have led to a = number of health issues, so they are now demanding more natural food and = beverage choices that are free of preservatives, hormones, chemical = additives and antibiotics. Hence, the prevailing notion of "garbage in, = garbage out" seems to be driving significant changes in what grocery = products consumers are purchasing. This economic message from consumers = has, in turn, caused many food producers to scramble and develop more = natural ways to process and manufacture their consumable products to = regain and maintain their customer base. Such consumer concerns have extended beyond what they feed their bodies = for nourishment; they also include topical and cosmetic products used = for personal care and beauty needs. As it stands, the consumer is = driving one of the most prolific trends to hit the beauty industry in = recent years-the shift away from synthetic materials such as = petrochemicals, which are now frowned upon, to natural and organic = alternatives.=20 This burgeoning preference toward natural self-care products also stems = from growing concerns about the state of the environment. Consumers are = increasingly considering the impact their decisions and activities have = on the planet and the climate. What they add to the environment or take = away from it is now under close scrutiny. According to Datamonitor, 28 percent of consumers currently deliberately = avoid certain cosmetics or toiletries because of fears over certain = ingredients, and 39 percent are somewhat or extremely concerned about = parabens or petrochemicals used in beauty product formulations. In = addition, according to Grail Research, 93 percent of consumers feel a = company being green is important to their purchase decision, with 80 = percent of consumers citing "natural" as the most important green = attribute for cosmetic/toiletry products. =20 With this realization comes a greater level of conscientious about = natural alternatives to traditional self-care approaches. With so many = choices available in today's competitive beauty and personal care = industry, consumers can take a socially conscious stand and send a = message to manufacturers with their pocketbooks by being highly = selective and strategic with their spending. Brands now trending upward = at an amazingly fast pace are those that offer natural and organic = beauty products and lines.=20 Despite the escalating demand for natural products, as an industry, = there is much more to be done to adequately meet consumers' needs. = Currently, there is rampant inconsistency in how natural personal care = and beauty products are delivered. For instance, there are those = products with a premium price point that are still considered too = expensive over what the mainstream consumer can comfortably pay-even = with a higher perceived value due to its positioning in the natural = category. A primary goal for the industry is to work in tandem to = develop and market a greater array of price-competitive and value-added = products for various consumer demographics. Shopping for natural goods = should not be relegated to the elite.=20 Overall, the industry outlook is exceedingly good. The trend towards = natural ingredients and organic products continues to strengthen. It's = entirely expected for a growing number of skin care and makeup companies = to respond to this natural trend at multiple price tiers. Indeed, = manufacturers are working toward the Holy Grail of 100-percent natural = or organic finished products. =20 The industry overall is on the cusp of breaking into the use of natural = preservatives, natural anti-microbials and natural emulsifiers that will = replace conventional synthetic ingredients. Product development teams = and research groups are scouring their sources looking for such elusive = pieces to the puzzle. With the introduction and growth of these natural, = functional products, consumers will get even more excited and feel more = empowered. This will, in turn, encourage manufacturers to offer more = natural and organic products, enhance their existing natural products, = and provide a larger value-based price-point so these items are = accessible to more people who seek to spend their money on goods that = makes them feel good and look even better. =20 Edward Schack owns and operates EES Cosmetic Solutions, a Northeastern, = independently owned manufacturer's representative and distributor to the = cosmetic and personal care industries with several nationally known = brand names as clients and principals. Visit Ed at EESCosmetic.com.=20 =20 ------=_NextPart_001_03BD_01CBBE02.1B90AF30 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://www.insidecosmeceuticals.com/article= s/2011/01/you-are-what-you-eat-nutricosmetics.aspx
 
3Dimage=20

You Are What You Eat: Nutricosmetics

by Ed Schack

Today=92s consumers are taking the adage =93we are what we eat" to = heart when it=20 comes to what they put in or on their bodies, and that includes makeup = and=20 personal care products. They are getting smarter about decisions that = impact how=20 they feel both physically and emotionally, especially given the = extensive and=20 growing access to information about the adverse effects specific = ingredients or=20 products can have on their bodies.

This new beauty-from-within perspective, which directly impacts their = physical appearance and level of well-being, partially comes from being = savvier=20 about what goes on in the food industry. Consumers have become more = acutely=20 aware of how chemicals in the food supply have led to a number of health = issues,=20 so they are now demanding more natural food and beverage choices that = are free=20 of preservatives, hormones, chemical additives and antibiotics. Hence, = the=20 prevailing notion of =93garbage in, garbage out" seems to be driving = significant=20 changes in what grocery products consumers are purchasing. This economic = message=20 from consumers has, in turn, caused many food producers to scramble and = develop=20 more natural ways to process and manufacture their consumable products = to regain=20 and maintain their customer base.

Such consumer concerns have extended beyond what they feed their = bodies for=20 nourishment; they also include topical and cosmetic products used for = personal=20 care and beauty needs. As it stands, the consumer is driving one of the = most=20 prolific trends to hit the beauty industry in recent years=97the shift = away from=20 synthetic materials such as petrochemicals, which are now frowned upon, = to=20 natural and organic alternatives.

This burgeoning preference toward natural self-care products also = stems from=20 growing concerns about the state of the environment. Consumers are = increasingly=20 considering the impact their decisions and activities have on the planet = and the=20 climate. What they add to the environment or take away from it is now = under=20 close scrutiny.

According to Datamonitor, 28 percent of consumers currently = deliberately=20 avoid certain cosmetics or toiletries because of fears over certain = ingredients,=20 and 39 percent are somewhat or extremely concerned about parabens or=20 petrochemicals used in beauty product formulations. In addition, = according to=20 Grail Research, 93 percent of consumers feel a company being green is = important=20 to their purchase decision, with 80 percent of consumers citing = =93natural" as the=20 most important green attribute for cosmetic/toiletry products.  =

With this realization comes a greater level of conscientious about = natural=20 alternatives to traditional self-care approaches. With so many choices = available=20 in today=92s competitive beauty and personal care industry, consumers = can take a=20 socially conscious stand and send a message to manufacturers with their=20 pocketbooks by being highly selective and strategic with their spending. = Brands=20 now trending upward at an amazingly fast pace are those that offer = natural and=20 organic beauty products and lines.

Despite the escalating demand for natural products, as an industry, = there is=20 much more to be done to adequately meet consumers=92 needs. Currently, = there is=20 rampant inconsistency in how natural personal care and beauty products = are=20 delivered. For instance, there are those products with a premium price = point=20 that are still considered too expensive over what the mainstream = consumer can=20 comfortably pay=97even with a higher perceived value due to its = positioning in the=20 natural category. A primary goal for the industry is to work in tandem = to=20 develop and market a greater array of price-competitive and value-added = products=20 for various consumer demographics. Shopping for natural goods should not = be=20 relegated to the elite.

Overall, the industry outlook is exceedingly good. The trend towards = natural=20 ingredients and organic products continues to strengthen. It=92s = entirely expected=20 for a growing number of skin care and makeup companies to respond to = this=20 natural trend at multiple price tiers. Indeed, manufacturers are working = toward=20 the Holy Grail of 100-percent natural or organic finished = products.  =20

The industry overall is on the cusp of breaking into the use of = natural=20 preservatives, natural anti-microbials and natural emulsifiers that will = replace=20 conventional synthetic ingredients. Product development teams and = research=20 groups are scouring their sources looking for such elusive pieces to the = puzzle.=20 With the introduction and growth of these natural, functional products,=20 consumers will get even more excited and feel more empowered. This will, = in=20 turn, encourage manufacturers to offer more natural and organic = products,=20 enhance their existing natural products, and provide a larger = value-based=20 price-point so these items are accessible to more people who seek to = spend their=20 money on goods that makes them feel good and look even better.  =

Edward Schack owns and operates EES Cosmetic Solutions, a = Northeastern,=20 independently owned manufacturer=92s representative and distributor to = the=20 cosmetic and personal care industries with several nationally known = brand names=20 as clients and principals. Visit Ed at EESCosmetic.com.

 
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