Status: U Return-Path: Received: from mx-clapper.atl.sa.earthlink.net ([127.0.0.1]) by mx-clapper.atl.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1lTpIM55n3Nl34b0; Mon, 13 Apr 2009 13:13:24 -0400 (EDT) Received: from wsmarth-redwing.pas.sa.earthlink.net ([207.217.120.246]) by mx-clapper.atl.sa.earthlink.net (EarthLink SMTP Server) with ESMTP id 1lTpIL4DH3Nl34b1 for ; Mon, 13 Apr 2009 13:13:23 -0400 (EDT) Received: from domrl-brush.atl.sa.earthlink.net ([207.69.231.198]) by wsmarth-redwing.pas.sa.earthlink.net with smtp (Exim 3.36 #4) id 1LtPiZ-0008Ph-00 for merileek@earthlink.net; Mon, 13 Apr 2009 10:13:11 -0700 X-ELNK-Loop: merileek@kerncommunications.com Received: from dukecmmtar04.coxmail.com ([68.99.120.47]) by domrl-brush.atl.sa.earthlink.net (EarthLink SMTP Server) with ESMTP id 1lTpIy75v3Nl5vE0 for ; Mon, 13 Apr 2009 13:13:10 -0400 (EDT) Received: from merilee07cf8a9 ([68.15.13.44]) by dukecmmtar04.coxmail.com (InterMail vM.7.05.02.00 201-2174-114-20060621) with SMTP id <20090413170508.MEIX7177.dukecmmtar04.coxmail.com@merilee07cf8a9>; Mon, 13 Apr 2009 13:05:08 -0400 Message-ID: Reply-To: "Merilee:::Kern Communications" From: "Merilee:::Kern Communications" To: "Gus Ezcurra" , , , "'Buck Smith'" Subject: Entrepreneur.com Placement with name corrected Date: Mon, 13 Apr 2009 10:13:08 -0700 MIME-Version: 1.0 Content-Type: multipart/related; type="multipart/alternative"; boundary="----=_NextPart_000_03FF_01C9BC20.719782E0" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5512 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5579 X-ELNK-AV: 0 X-ELNK-Info: sbv=0; sbrc=.0; sbf=00; sbw=010; This is a multi-part message in MIME format. ------=_NextPart_000_03FF_01C9BC20.719782E0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_0400_01C9BC20.719782E0" ------=_NextPart_001_0400_01C9BC20.719782E0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.entrepreneur.com/money/article201100.html=20 -------------------------------------------------------------------------= ------- Get Your Hands on Stimulus Money=20 Gus Ezcurra, CEO of Advanced Telemetry, explains how business owners can = take advantage of the stimulus bill's energy rebates.=20 By Jennifer Wang | April 08, 2009 Guz Ezcurra knows energy efficiency. In late 2007, he founded Advanced = Telemetry, a company that offers small business customers an energy = management device called EcoView, which monitors energy consumption and = delivers information on conservation and pricing. The device allows = business owners to modify their behavior and save on costs of everything = from water and electricity to natural gas and heating, ventilation and = air conditioning systems. Currently, Advanced Telemetry works mostly with residential customers = and franchisees in quick-service and casual dining restaurants, but is = in the process of expanding EcoView for use in convenience store chains = and multiple-building environments. Entrepreneur: Is the stimulus bill working in the energy sector? Guz Ezcurra: Yes. We've already seen some benefits. The stimulus has allocated $49.7 billion toward green energy technology. = A lot of money is earmarked for renewable energy projects but almost = half has been allocated to energy efficiency and an electric smart grid. The government was looking to do some projects as quickly as possible, = and saw that the fastest way to get money to the economy was to pass it = to the state governments that already had programs in place for energy = rebates and things like that. A lot of the money allocated in the states was drying up for the = rebates, but now the stimulus money has re-energized those programs. = We're working with some state governments to get some quick approvals = for rebates for our commercial customers. If you can get your local = politician representative to kind of sponsor you with the Department of = Energy, then things seem to move a little bit quicker. I have to say that the government has made a big effort . to cut out as = much bureaucracy as a government can cut out in these kinds of programs. = We're quite pleased. The money is there and I know some of it has = already gone to companies, especially alternative energy companies. Are there downsides to the bill? So far, things seem to be flowing pretty fast and they're working pretty = aggressively. But the government is a bureaucracy, so we wonder about = the paperwork requirement down the line. And even though $50 billion = seems like a lot of money, there's probably never going to be enough = money. Tell me exactly how the average business owner can benefit from the = stimulus plan? The first and most obvious way is [through] energy rebates. If the = average business owner does install these devices that are available . = for energy efficiency, there are rebates available through local = governments. Find those devices, talk to those vendors of products that = you know can save you money and can make you more energy efficient. If = there's a product that isn't on the approved list yet, work with the = lender to get it on--all the state governments are incentivized to make = this happen. After that, things get a little more expensive and complicated, like = putting alternative energy supply systems into your buildings. If you = put a solar system, winter vine, or whatever works for your area or = makes economic sense, there's money for that too. It's a little more = complicated to get--a little more paperwork, and there is more money = that needs to be spent. A solar system costs you about $20,000, compared to our system, which is = less than 1/10 of that. But again, money's available for that and there = are a lot of incentives [for governments] to make that happen. And beyond that? Beyond that, there are programs for retraining employees. For example, = if you have a business and you see an opportunity to go and install = energy efficiency products, if you retrain your installers to install = these energy efficiency products, there's government money available = from both federal and state governments to retrain individuals into = green technology. So how quickly would you see these rebates? Very quickly. If a business owner files rebates for products already on = the [approved] list, they will get their money within six to eight = weeks. If it's not, it might take an additional six to eight weeks to = get the product approved. Will small business owners really see a difference? Yes. This stimulus package can really benefit these customers more than = anyone else. The real place where this has an impact is with the small = commercial business--the local machine shop, a quick-service restaurant, = a small office building or a coffee shop. Very large industrial and commercial factories or customers already have = systems like this in place and are probably already working with their = local utility [companies]. But now it's going to be easier for small businesses to identify = products that are energy efficient to get rebate and support. And after = [the rebates] . you're going to save money month-to-month. The savings = go right to the bottom line, not to mention you're doing a good thing = for the environment. It's a win for everybody. How much money do your customers save using EcoView? The savings initially are dramatic. Most companies don't have the [time] = to focus on saving energy. So when we come in, the first few months, we = can achieve savings as much as 30-40 percent. Then it flattens out to = about 15-20 percent over the course of a year. We say that at our price points, the payback for these commercial = customers is within six months, but quite frankly, it's within two or = three months in many, many cases. What about the rebates? You can get rebates between 30 and 50 percent of the initial cost. So if = you install something that's $10,000 bucks, you can get back $3,000 to = $5,000. Are there any obstacles right now in terms of making sure biz owners = will take advantage of this opportunity? [Lack of] information. These guys are busy running their businesses. = They don't have extra people who are Googling for new energy efficiency = products, so for them, it's a matter of, how do I find out about this? A = lot of the emphasis really has to come from the suppliers of these = devices for energy efficiency. I think we have somewhat of an obligation = to avail ourselves of the stimulus money, make it known to our = customers, and go out there and promote it aggressively as possible. = Utilities do a pretty good job of trying to promote new programs, but = you almost need to have a PR campaign by the government, or go = door-to-door, knocking, to tell these guys about the deals. People will do it. You just have to capture their attention and their = time. What are some simple, quick things business owners can do if they have = time? Some states are managing [the stimulus money] from a central state = agency that is overseeing all this. Other states delegate that down to = the utility level because they're closer to the customers. The Department of Energy's website can give you information, but if you = go to your local utility's website, you'll see tips and ideas for energy = efficiency. Start with that. You'd be amazed how a two-degree adjustment on your = thermostat, hot or cold, has a positive impact on your energy for the = month, for example. And you'd be surprised how low the prices are, = especially after rebate programs, for these energy efficiency devices. Do you think the stimulus will be a turning point for the energy = industry? I think it can be. We are at a sea change in this country in terms of a brand new industry = and a brand new opportunity. I think it needed to get kick-started, = because a lot of the large corporations aren't really taking the lead. = It's coming from smaller companies and the smaller individuals and even = communities.so it's being driven kind of from the grassroots. And because it's from the grassroots, you needed some capital--some = push. This government stimulus money could be that push. It can get this = thing started if it's done the right way. Copyright =A9 2009 Entrepreneur Media, Inc. All rights reserved ------=_NextPart_001_0400_01C9BC20.719782E0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://www.= entrepreneur.com/money/article201100.html 
 
 

Get Your Hands on Stimulus Money

Gus Ezcurra, CEO of Advanced=20 Telemetry, explains how business owners can take advantage of the = stimulus=20 bill's energy rebates.

By Jennifer Wang   |   April 08,=20 2009

Guz Ezcurra knows energy efficiency. In late 2007, he founded = Advanced=20 Telemetry, a company that offers small business customers an energy = management=20 device called EcoView, which monitors energy consumption and delivers=20 information on conservation and pricing. The device allows business = owners to=20 modify their behavior and save on costs of everything from water and = electricity=20 to natural gas and heating, ventilation and air conditioning = systems.

Currently, Advanced Telemetry works mostly with residential customers = and=20 franchisees in quick-service and casual dining restaurants, but is in = the=20 process of expanding EcoView for use in convenience store chains and=20 multiple-building environments.

Entrepreneur: Is = the=20 stimulus bill working in the energy sector?
Guz Ezcurra: = Yes. We've=20 already seen some benefits.
The stimulus has allocated $49.7 billion = toward=20 green energy technology. A lot of money is earmarked for renewable = energy=20 projects but almost half has been allocated to energy efficiency and an = electric=20 smart grid.

3D""The government was looking to do some projects = as quickly as=20 possible, and saw that the fastest way to get money to the economy was = to pass=20 it to the state governments that already had programs in place for = energy=20 rebates and things like that.

A lot of the money allocated in the states was drying up for the = rebates, but=20 now the stimulus money has re-energized those programs. We're working = with some=20 state governments to get some quick approvals for rebates for our = commercial=20 customers. If you can get your local politician representative to kind = of=20 sponsor you with the Department of Energy, then things seem to move a = little bit=20 quicker.

I have to say that the government has made a big effort =85 to cut = out as much=20 bureaucracy as a government can cut out in these kinds of programs. = We're quite=20 pleased. The money is there and I know some of it has already gone to = companies,=20 especially alternative energy companies.

<insert ad here>

Are there downsides to the bill?
So far, things = seem to=20 be flowing pretty fast and they're working pretty aggressively. But the=20 government is a bureaucracy, so we wonder about the paperwork = requirement down=20 the line. And even though $50 billion seems like a lot of money, there's = probably never going to be enough money.

Tell me exactly how the average business owner can benefit = from the=20 stimulus plan?
The first and most obvious way is [through] = energy=20 rebates. If the average business owner does install these devices that = are=20 available =85 for energy efficiency, there are rebates available through = local=20 governments. Find those devices, talk to those vendors of products that = you know=20 can save you money and can make you more energy efficient. If there's a = product=20 that isn't on the approved list yet, work with the lender to get it = on--all the=20 state governments are incentivized to make this happen.

After that, things get a little more expensive and complicated, like = putting=20 alternative energy supply systems into your buildings. If you put a = solar=20 system, winter vine, or whatever works for your area or makes economic = sense,=20 there's money for that too. It's a little more complicated to get--a = little more=20 paperwork, and there is more money that needs to be spent.

A solar system costs you about $20,000, compared to our system, which = is less=20 than 1/10 of that. But again, money's available for that and there are a = lot of=20 incentives [for governments] to make that happen.

And beyond that?
Beyond that, there are programs = for=20 retraining employees. For example, if you have a business and you see an = opportunity to go and install energy efficiency products, if you retrain = your=20 installers to install these energy efficiency products, there's = government money=20 available from both federal and state governments to retrain individuals = into=20 green technology.

So how quickly would you see these rebates?
Very = quickly.=20 If a business owner files rebates for products already on the [approved] = list,=20 they will get their money within six to eight weeks. If it's not, it = might take=20 an additional six to eight weeks to get the product approved.

Will small business owners really see a = difference?
Yes.=20 This stimulus package can really benefit these customers more than = anyone else.=20 The real place where this has an impact is with the small commercial=20 business--the local machine shop, a quick-service restaurant, a small = office=20 building or a coffee shop.

Very large industrial and commercial factories or customers already = have=20 systems like this in place and are probably already working with their = local=20 utility [companies].

But now it's going to be easier for small businesses to identify = products=20 that are energy efficient to get rebate and support. And after [the = rebates] =85=20 you're going to save money month-to-month. The savings go right to the = bottom=20 line, not to mention you're doing a good thing for the environment. It's = a win=20 for everybody.

How much money do your customers save using = EcoView?
The=20 savings initially are dramatic. Most companies don't have the [time] to = focus on=20 saving energy. So when we come in, the first few months, we can achieve = savings=20 as much as 30-40 percent. Then it flattens out to about 15-20 percent = over the=20 course of a year.

We say that at our price points, the payback for these commercial = customers=20 is within six months, but quite frankly, it's within two or three months = in=20 many, many cases.

What about the rebates?
You can get rebates = between 30=20 and 50 percent of the initial cost. So if you install something that's = $10,000=20 bucks, you can get back $3,000 to $5,000.

Are there any obstacles right now in terms of making sure biz = owners=20 will take advantage of this opportunity?
[Lack of] = information.=20 These guys are busy running their businesses. They don't have extra = people who=20 are Googling for new energy efficiency products, so for them, it's a = matter of,=20 how do I find out about this? A lot of the emphasis really has to come = from the=20 suppliers of these devices for energy efficiency. I think we have = somewhat of an=20 obligation to avail ourselves of the stimulus money, make it known to = our=20 customers, and go out there and promote it aggressively as possible. = Utilities=20 do a pretty good job of trying to promote new programs, but you almost = need to=20 have a PR campaign by the government, or go door-to-door, knocking, to = tell=20 these guys about the deals.

People will do it. You just have to capture their attention and their = time.

What are some simple, quick things business owners can do if = they=20 have time?
Some states are managing [the stimulus money] = from a=20 central state agency that is overseeing all this. Other states delegate = that=20 down to the utility level because they're closer to the customers.

The Department of Energy's website can give you information, but if = you go to=20 your local utility's website, you'll see tips and ideas for energy=20 efficiency.

Start with that. You'd be amazed how a two-degree adjustment on your=20 thermostat, hot or cold, has a positive impact on your energy for the = month, for=20 example. And you'd be surprised how low the prices are, especially after = rebate=20 programs, for these energy efficiency devices.

Do you think the stimulus will be a turning point for the = energy=20 industry?
I think it can be.

We are at a sea change in this country in terms of a brand new = industry and a=20 brand new opportunity. I think it needed to get kick-started, because a = lot of=20 the large corporations aren't really taking the lead. It's coming from = smaller=20 companies and the smaller individuals and even communities=85so it's = being driven=20 kind of from the grassroots.

And because it's from the grassroots, you needed some capital--some = push.=20 This government stimulus money could be that push. It can get this thing = started=20 if it's done the right way.




Copyright =A9=20 2009 Entrepreneur Media, Inc. All = rights=20 reserved
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