Status: U Return-Path: Received: from mx-herron.atl.sa.earthlink.net ([127.0.0.1]) by mx-herron.atl.sa.earthlink.net (EarthLink SMTP Server) with SMTP id 1lk4S329o3Nl34a0; Tue, 6 Jan 2009 00:52:55 -0500 (EST) Received: from wsmarth-infect.pas.sa.earthlink.net ([207.217.120.84]) by mx-herron.atl.sa.earthlink.net (EarthLink SMTP Server) with ESMTP id 1lk4S21QZ3Nl34a0 for ; Tue, 6 Jan 2009 00:52:54 -0500 (EST) Received: from domrl-brush.atl.sa.earthlink.net ([207.69.231.198]) by wsmarth-infect.pas.sa.earthlink.net with smtp (Exim 3.36 #4) id 1LK4s2-0007FO-00 for merileek@earthlink.net; Mon, 05 Jan 2009 23:52:54 -0600 X-ELNK-Loop: merileek@kerncommunications.com Received: from dukecmmtar01.coxmail.com ([68.99.120.48]) by domrl-brush.atl.sa.earthlink.net (EarthLink SMTP Server) with ESMTP id 1lk4RY38p3Nl5vE0 for ; Tue, 6 Jan 2009 00:52:50 -0500 (EST) Received: from merilee07cf8a9 ([68.15.13.44]) by dukecmmtar01.coxmail.com (InterMail vM.6.01.06.05 201-2131-130-106-20070212) with SMTP id <20090106055250.BMXB4531.dukecmmtar01.coxmail.com@merilee07cf8a9> for ; Tue, 6 Jan 2009 00:52:50 -0500 Message-ID: <90EDAEF81C3C4530A26F8003DC9BB554@merilee07cf8a9> Reply-To: "Merilee:::Kern Communications" From: "Merilee:::Kern Communications" To: Subject: DMNews Date: Mon, 5 Jan 2009 21:52:56 -0800 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_34BB_01C96F7F.F7F8FEB0"; type="multipart/alternative" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 6.00.2900.5512 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5579 X-ELNK-AV: 0 X-ELNK-Info: sbv=0; sbrc=.0; sbf=00; sbw=010; This is a multi-part message in MIME format. ------=_NextPart_000_34BB_01C96F7F.F7F8FEB0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_34BC_01C96F7F.F7F8FEB0" ------=_NextPart_001_34BC_01C96F7F.F7F8FEB0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable http://www.dmnews.com/Creative-campaigns-from-Best-Western-International-= Arizona-Office-of-Tourism-and-Virginia-Blood-Services/article/123538/ The Work=20 Creative campaigns from Best Western International, Arizona Office of = Tourism and Virginia Blood Services January 05, 2009 Arizona Office of Tourism=20 Approach When the Arizona Office of Tourism (AOT) wanted to drive awareness among = affluent consumers, it tapped Razavi Global Media to develop an online = campaign for the latter's lifestyle Web site, JustLuxe.com. Banner ads, = floating overlays and branded content drove to an AOT microsite where = users could enter a sweepstakes. Results JustLuxe has driven more than 24,000 users to the microsite, and 5,400 = have entered the sweepstakes. -Mary Hurn ------=_NextPart_001_34BC_01C96F7F.F7F8FEB0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
http://www.dmnews.com/Creative-campaigns-from-Best-Western-Internat= ional-Arizona-Office-of-Tourism-and-Virginia-Blood-Services/article/12353= 8/
 
 
3DDMNews
 
The Work=20

Creative=20 campaigns from Best Western International, Arizona Office of Tourism and = Virginia Blood Services

January 05, 2009
 
Arizona Office of Tourism=20

Approach
When the Arizona Office of Tourism (AOT) wanted to = drive=20 awareness among affluent consumers, it tapped Razavi Global Media to = develop an=20 online campaign for the latter's lifestyle Web site, JustLuxe.com. = Banner ads,=20 floating overlays and branded content drove to an AOT microsite where = users=20 could enter a sweepstakes.

Results
JustLuxe has driven more than 24,000 users to the=20 microsite, and 5,400 have entered the sweepstakes.
-Mary = Hurn


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