Subject: DMNews
From: "Merilee:::Kern Communications" <[email-masked]>
To: <[email-masked]>
Date: Mon, 5 Jan 2009 21:52:56 -0800

http://www.dmnews.com/Creative-campaigns-from-Best-Western-International-Arizona-Office-of-Tourism-and-Virginia-Blood-Services/article/123538/

The Work 
Creative campaigns from Best Western International, Arizona Office of Tourism and Virginia Blood Services
January 05, 2009

Arizona Office of Tourism 
Approach
When the Arizona Office of Tourism (AOT) wanted to drive awareness among affluent consumers, it tapped Razavi Global Media to develop an online campaign for the latter's lifestyle Web site, JustLuxe.com. Banner ads, floating overlays and branded content drove to an AOT microsite where users could enter a sweepstakes.

Results
JustLuxe has driven more than 24,000 users to the microsite, and 5,400 have entered the sweepstakes.
-Mary Hurn